Is Warm Market Prospecting dead?

by Franco on February 9, 2011

With all the internet marketing “noise” going around now at full speed since about 2003-ish and beyond, this question is often staged up as the “bad guy” in the home based business marketing drama.

I get asked all the time, “So, is Warm Market Prospecting Dead?”

And this is always my answer…

The real question has never been “IF” warm market prospecting works…

The REAL issue has always been:

WHY does your “warm market” and sphere of influence not trust, or like you?

What is it about you or your attitude, reputation or mindset that others
in your warm market find NON attractive and NON influential.

Those who have a sphere of people around them who respect
them and are INFLUENCED by your leadership and people skills…

THEY ALWAYS do well in their warm market… and more so…

They have learned the subtle code of how to always
be EXPANDING their warm market too…

They see a world without strangers, as everyone is
their friend… just a matter of time…

And they carry themselves and SPEAK, WRITE
and LIVE a very influential life.

It’s always been about the person’s inner game and
their level of influence around other people.

Cold marketing is GREAT…

Attraction Marketing and List Building works.

But the heart of cold marketing is simply to expand
your warm market (people who know, like and trust you)
in order to expand your influence and reach.

Always be working on YOU and it won’t matter and
there will NOT be a line dividing your “cold” from your “warm”
market because you will simply just be doing you.

On a more specific and not so abstract note:

Even if your people and influence skills are
not quite up to par… you should always be
letting your “warm market” know what you’re
working on because they can be a great source
of REFERRALS!!

Stop trying to RECRUIT and just be expanding
your “influence net” – this is NOT the industry to
play “secret agent.”

And if you “burned out” your warm market before, well
SO THE HECK WHAT???

You won’t get arrested by sharing your vision
with them so be STRONG enough in confidence
and personal power to DETACH from any emotional
connection with the results of you sharing what
you’re up to with people who know you.

Just make them aware and then, if the situation
arises (and it does) and they are in a conversation
with someone who can gain from knowing you,
you WILL get referrals…

But not if you don’t ask and not if you play
“Secret Agent” with your business.

Franco Gonzalez

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Corinne Floyd March 11, 2011 at 8:22 pm

Interesting post. I enjoyed reading it. It always has been and always will be an inner game. Your business will grow as you grow. If you feel like a “secret agent”, then you will act like a “secret agent”. When you feel like you have a great product or service then you will find it is easy to talk about it and attract people to you. Some will like it and some won’t be interested. Recruiting is a word that has always made me uncomfortable.

Eric Canja March 4, 2011 at 4:54 pm

“Stop Trying To Recruit” is something that needs to be shouted from the virtual rooftop of every internet real estate owner…

…of course that property is all virtual

The message that I get from this is that the most valuable asset – besides yourself – is the relationships that are built by actually being involved. Most people are so eager to make the sale, that they don’t take the time to be the person that is known, liked and trusted.

It seems redundant to say this to you Franco, but you really do your subscriber’s an inVALUABLE service by providing such easy to apply principles. Thanks for doing what you do and being who you are!

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