Tribes – Tribal Social Marketing?

by Franco on May 24, 2009

I’m fascinated by Seth Godin’s latest book, “Tribes: We Need You To Lead Us.” Seth has an awesome ability. He can communicate powerful messages in tiny sentences, few words and small books. Tribes, his latest little gem is powerful for home based business owners and internet marketers.

It makes you think a bit deeper about the power of Social Marketing, or Attraction Marketing and it gives a whole new meaning to the old term, Network Marketing – You can see how it can really become a “change agent” more powerful that anything you’ve used in the past.

In a nutshell, a tribe is any group of people, large or small, who are connected to one another, and a leader or leaders, and an idea… a vision.

It’s our human nature to want to be in a tribe. For millions of years, humans have joined tribes…

Religious tribes
Ethnic tribes
Political tribes, even
Musical tribes (think of the Greatful Dead and their Deadheads.

Now the internet has eliminated the barriers of geography, cost, and even time. All those blogs and social networking sites are helping existing tribes get bigger and enabling new tribes to be born – groups of ten or ten million who care about their business opportunity, or their iPhone aps, or a political campaign, or a new training community.

Who’s going to lead all these tribes?

The web can do amazing things, but it can’t provide leadership. That still has to come from people. People just like you who have passion about something. Anyone who wants to make a difference now has the tools at her fingertips.

It’s like Seth says: If you ignore this opportunity to lead, you risk turning into a “sheepwalker” – someone who fights to protect the status quo at all costs, never asking if obedience is doing you any good. Sheepwalkers don’t do very well at anything these days.

Tribes indeed, helps you to think (really think) about the opportunity for leading your fellow marketers, teams, customers, employees, believers, readers… It’s not overnight, or get-rich-quick, or easy… but it’s easier and more powerful that you probably imagine.

Are you looking for a tribe with a mission to help others make dramatic improvements in their lives as well as in the lives of others by learning to share a simple message? Check out our global tribe here and let me know what you think.

Click here to read a recent article on Tribes and Tribal Marketing.

Enjoy Seth Godin on his blog too. Just click on his head to get inside his brain… I highly recommend it.

{ 10 comments… read them below or add one }

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