Twitter Marketing: Five Steps To Optimization

by Franco on June 12, 2009

Everyone knows about Twitter by now. Mini Social Marketing.

This is little a micro-blogging platform that allows you to tell the rest of the world (or your followers) what you’re up to. In addition to letting people know about you, companies are going crazy over this social site in regards to marketing and promotion. Twitter can also be THE most powerful list building tool you’ll ever use! So exactly how can you optimize your Twitter marketing and the type of exposure you get?

Step ONE is to build your followers list. Start with your contacts. Twitter gives you the chance to import contacts from email providers and even your own contacts list. This will give you an established base right off the bat that you can use.

Step TWO – Profile Setup. Actually, before you do any list building, you want to get your profile set up exactly the way you want to. The beginning of Twitter marketing consist of getting set up by filling in the fields in your profile so you can personalize your page. The more information you display the more people will know about you but you don’t much space so focus on highlights.

Step THREE – What’s Twitter Really About? The last of the beginning stages is getting a basic understanding of Twitter and what it’s really all about. You need to understand that it is a social tool and not a classifieds site. For this reason, you need to know you cannot spam others about your specials a billion times a day on autopilot, you only want to include useful and relevant information, become accustomed to engaging in multiple conversations, and do not promote your company directly.

Step FOUR – Twitter Marketing. Now with the basics out of the way, it’s time for you to start taking advantage of Twitter marketing. You’ll want to start by building your followers base. You can do this several different ways including inviting people to follow you after every post on your blog, see who is following your friends and then follow them, or simply placing a link asking people to follow you everywhere you go.

Here’s a super secret tip for niche marketers: Pick and follow some influential people in your niche. There are two basic reasons for this and the first is that by following someone that has already built up a list of, say, 10,000 followers AND being a niche marketer, chances are this could be a pretty targeted group of people. You can access and begin to network with potentially lik-minded people right off the bat without trying to figure out where to find them.

Secondly, as you begin to appear in the follower’s lists of influential people in your target market, others seeking like-minded people to follow will begin to find you. As this network grows, your Twitter follower list begins to grow virally and without you really doing much. You then focus on what your competition is NOT doing: Engaging the community sincerely and networking with others without “robots” and “software” doing the “networking” for them.

It is important you have a good balance between your followers and the people you are following. Following a lot of people is seen as spamming and having a lot of followers will stop people from wanting to follow you. Learn to find a balance between the two.

One way you can get people to follow you is by adding information and posts that are worthwhile. As with any form of marketing, people will be intrigued if you provide them with fresh and relevant tips and posts.

Step FIVE – Leverage Experts. The last tip to help you make the most of your Twitter marketing is to refer to the experts. If you follow people with hundreds of followers and ask them questions, you can build up a solid base of followers yourself. It takes time and practice, but you can benefit greatly as soon as you learn the art of tweeting.

Twitter Marketing. Just a new addition to the family of Attraction Marketing Tactics that allow you to leverage the internet and bend it at will!

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