Advertising Your Direct Sales Business in the Newspaper

by Franco on March 16, 2008

Why ? In a world where consumers are tuning out or deleting advertising right and left, independent research shows that newspapers are a destination—not a distraction—for advertising content.

According to research by the Readership Institute at Northwestern University, advertising is one of the top five drivers of newspaper readership. That’s because consumers seek out the newspaper to make product buying decisions. Readers feel emotional connections, such as: they enjoy reading newspapers, they feel better informed after reading, they miss reading it’s if taken away, most say reading ads are a good use of their time, they also feel reading newspapers is relaxing, and most also say that some stories touch them personally. What does all this mean to you? dollars spent in newspaper ads can be very profitable if the placement is correct, and your copy is good.

Newspapers own nearly half of all online news and information sites, and local news sites provide the dominant information websites in most of the top 75 markets. More than one third of active internet users, visit newspaper websites each year. Who are these visitors: they tend to be younger and better educated. In addition:

* 91 percent recently shopped online
* 89 percent recently bought online
* 71 percent are only daily at work
* 68 percent have broadband at home
* 56 percent used the newspaper Web site at least once a day
* 40 percent are under 35
* 22 percent have incomes higher than $100,000 annuallly

Although these young readers are web savvy, the printed newspaper is still the primary source for local advertising but the newspapers website beats TV, radio and Yellow Pages as the next best source of information. Advertising on newspaper websites, like its print counterpart, is also a high demand placement. According to the 2005 American Interactive Consumer Survey, more than 32% of newspaper Web site users were very interested in advertising content, behind only weather as an area of interest; more than 40% of young adults were very interested in advertising, behind weather and entertainment content.

Sixty-five percent of those who research purchases on the Web and shop at local stores, said that ads on the local newspaper website influenced their purchasing decision.

For more information on newspaper advertising, see the posts in Newspaper Advertising, here on AttractionListBuilding.com

{ 25 comments… read them below or add one }

Article June 1, 2022 at 9:12 am

You need to take part in a contest for one of the highest quality blogs on the internet. I am going to recommend this site!|

anchor June 1, 2022 at 1:26 am

After I originally commented I seem to have clicked on the -Notify me when new comments are added- checkbox and from now on every time a comment is added I receive four emails with the exact same comment. Is there a way you can remove me from that service? Thanks a lot!|

check May 31, 2022 at 12:55 pm

Thank you for sharing your info. I truly appreciate your efforts and I will be waiting for your further write ups thank you once again.|

hi May 16, 2022 at 2:13 pm

Pretty section of content. I just stumbled upon your website and in accession capital to assert that I get actually enjoyed account your blog posts. Any way I’ll be subscribing to your feeds and even I achievement you access consistently fast.|

menderes-haber.site May 15, 2022 at 5:46 am

thank you

hot shot bald cop May 7, 2022 at 4:22 pm

I didn’t know that.

hotshot bald cop May 6, 2022 at 11:21 pm

I didn’t know that.

Shelly May 5, 2022 at 4:06 am

Fine way of describing, and good piece of writing to take information about my presentation subject, which i
am going to deliver in institution of higher education.

Waylon May 5, 2022 at 1:23 am

Whats up this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML.
I’m starting a blog soon but have no coding expertise so I
wanted to get advice from someone with experience.
Any help would be greatly appreciated!

Lea May 4, 2022 at 2:17 am

If you wish for to get much from this post then you have to apply such methods to your won weblog.

Jonelle May 2, 2022 at 3:10 pm

Hi there Dear, are you truly visiting this site regularly, if so
then you will without doubt obtain fastidious knowledge.

Kandy May 2, 2022 at 3:00 pm

It’s an remarkable article for all the internet users; they will get benefit from it I am sure.

Lynell May 2, 2022 at 9:53 am

Highly energetic article, I enjoyed that a lot. Will there be a part 2?

Caren May 2, 2022 at 5:43 am

Good respond in return of this matter with firm arguments and describing everything concerning that.

Francesca May 2, 2022 at 3:52 am

Heya just wanted to give you a quick heads up and let you know a few of the images aren’t loading properly.
I’m not sure why but I think its a linking issue.
I’ve tried it in two different browsers and both show the same results.

hotshot bald cop April 25, 2022 at 4:21 pm

Wonderful views on that!

bahis siteleri March 16, 2022 at 12:15 am

sitenizdeki yazilar cok guzel

deneme bonusu veren siteler February 3, 2022 at 4:03 am

sitenizde yer alan icerikler harika

Deneme - Bonusu - Veren - Siteler January 23, 2022 at 4:24 pm

Deneme bonuslarıyla alakalı en güncel bilgiler burda cok güzel

deneme bonusu veren siteler December 14, 2021 at 1:57 pm

thanks you very good guzel site

deneme bonusu veren siteler December 8, 2021 at 8:46 am

tesekkurler harika oldu beyendim

deneme bonusu veren siteler November 20, 2021 at 10:28 am

thanks you very good

telegram görüntülenme satın al October 30, 2021 at 11:51 pm

baya iyi bir uygulama olmus bu kadarini beklemiyordum ??

escort September 16, 2021 at 7:26 am

escort

Wayne Koetz December 20, 2020 at 4:45 pm

Its wonderful as your other content , thank you for posting.

Leave a Comment

{ 4 trackbacks }

Previous post:

Next post: