Online Network Marketing: Monetizing Your List

by Franco on April 11, 2010

Online Network Marketing Video #4: Making Money

This is the part that throws some folks for a loop. Depending on your past conditioning or training about how Network Marketing works, it might be a different mindset or model for you to get used to as well. But the logic is simple and it’s just common sense…

If you’re going to put so much effort, time and money into advertising and content marketing to drive traffic and build a list…

Then if you’re going to put in the time and attention to detail to offer TONS of value to your list and build relationships with the people on your list, then it only makes sense that in order for you to be able to keep offering this value, you must adhere to the #1 RULE OF BUSINESS:

STAY IN BUSINESS!

And you do that by running at a profit.

Here’s where people can get confused…

Many people have been conditioned to have an employer.

When you have ONE employer, you basically “belong” to them.

The way this industry has been practiced since 1959 is much the same way. People picked a “company” to run with and that was that. That COMPANY was their “thing” and they promoted that company as an employee works for their employer. In many of those older, traditional companies, there are still rules which FORBID you to promote ANYTHING else other than that company’s products or else they take away your check and your downline.

Obviously, I do NOT endorse pigeon holing yourself to that restrictive model.

You simply have WAY TOO MUCH accessible power and leverage these days.

These days, the mental shift is into accepting the FREEDOM that your COMPANY is = YOU!

YOU, Inc.

And you are free to generate MULTIPLE income streams, if you choose to do so.

What about having a “Primary Program” that you focus on?

CRITICAL. That’s a powerful model. Focus on building your Primary Program.
Build your team and grow as big and as fast as you want. However, here’s the opportunity…

When you learn how to market INTO all programs…

You attract people from all kinds of companies and programs to your information and they come because you are delivering value they can take and implement in their own companies and niches.

But now you have a powerful list.

NOT EVERYONE WILL JOIN YOUR PRIMARY PROGRAM.

This is a simple and unavoidable F.A.C.T.

So what are you going to do?

Just ignore all those fresh, targeted, real time leads you just worked and invested to produce?

That would be irresponsible to your business. And it would be the WRONG thing to do to your prospects. They came to you for value. You delivered it in free content and built a relationship of trust with them, but now you REFUSE to direct them to a SOLUTION to their problems that is right for them?

Wrong approach.

Here’s another situation…

What if many people DID join your Primary Program and now are still in the market for relevant, and valuable training, information, resources and tools that can HELP THEM grow their (your) team? I can tell you this is a fact:

They WILL buy additional training, tools and resources.

You are NOT the ONLY list they are on.

And if you don’t offer them the solutions they seek, they will get them from someone else.

The internet is like that.

The “Old School” Network Marketing arena provided for “Safety Zones” or “Information Buffer Zones” where you can “protect” and “shield” your “people” from any other influence, info, training, gurus, systems etc.

Today that whole concept is obsolete. It’s simply gone. After the FIRST TIME your prospects find out about Google, Facebook and YouTube, they are basically “Free To Move Around The Cabin” and the cabin is GLOBAL these days.

You simply can’t ignore that.

So, wouldn’t it be more intelligent to be the one they come to for additional tools, training and resources and even different systems? Heck, if they’re going to buy them anyway, they may as well buy them from YOU.

But how?

Simple.

Your Autoresponder and Blog.

You have a list now.

Your email follow ups that are sent by your autoresponder can contain the link to your Primary Program. And they can also contain “Product Reviews” to other complimentary resources, tools and products that your prospects may enjoy as well. A simple review and recommendation and link to your affiliate link for those resources and offers and BAMMO!

Multiple Income Streams. The easy way.

What if your prospects do NOT have the funds to join your Primary Program yet but still are going to plug into SOMETHING they can do now and grow into your program later…

You can recommend other programs, and systems where you know they’ll get solid support and training.

Lower priced programs, training and systems.

They can see success sooner than later and join you in your program as they grow.

And what about your existing teammates?

Maybe they are also looking for complimentary offers to promote to THEIR list so they monetize their list better as well…

You can offer different products, services, training, systems to them so they can add it to their own portfolio of offers.

An Added BONUS To Building Multiple Income Streams With Affiliate Marketing:

RECOGNITION and JOINT VENTURES.

Networking with other top producers and forming parnterships, joint ventures and leveraging the entire industry is a powerful added bonus and you only get recognized by SHOWING the other Top Producers that you bring a strong benefit to the table by knowing how to advertise, build a list and build a relationship with your list so it’s RESPONSIVE.

A RESPONSIVE List is a powerful form of CURRENCY in this arena.

The only thing I’d advise for you here is to be smart about what you promote.

Is it complimentary to your Primary Program?

Does it add additional value to your offers without being redundant?

Is it a different price point that can help your prospects?

Is it a helpful course, tool or resource?

You don’t want to be a MLM or Program Junkie who just spits out pitches to different money games and programs.

That’s NOT what we mean.

You want to be smart about it and provide value.

But having a powerful portfolio of offers you can send out in your emails will give you a limitless ability to CREATE YOUR OWN ECONOMY with the power of building and monetizing your responsive list.

Sample Portfolio Lineup:

1. Your “Funded Proposal” – Low cost info product (under $40) you can offer your list early in the process to offset your own advertising costs. This is what people mean by “generate your own free leads.” You pay to advertise and generate your leads. Then you offer a simple and high converting info product which ANYONE can afford and generate sales up front that may offset your advertising cost completely. This keeps you in the game.

2. Primary Program: This is your focus and your driving passion. You’re building a team in your Primary Program so this link is in EVERY EMAIL that leaves your autoresponder.

3. Educational Products: Your team will always seek out different info products. Period. You can not stop them. It’s an insatiable market. You can position yourself to profit by supplying that demand. Link to relevant training products your list can benefit from. They WILL buy them from someone – may as well be you.

4. Secondary Programs/Systems: Maybe your prospects just do NOT like your Primary. Maybe they already have their own. Maybe they can’t afford it yet. Maybe they’re looking for a different price point program to add to their mix? You can use something here to supply this demand and generate another autopilot stream of income.

5. Related Tools, Leads, Resources: Your prospects will ALWAYS be interested in products, services and information that can potentially HELP THEM BUILD their own business. By supplying this demand, you generate even more income streams.

How Do You Market So Many Offers?

1. Email reviews to your list with your affiliate link embedded.
2. Blog Post Reviews and Recommendations with your links in them.
3. Review Videos
4. Facebook Notes
5. Training content videos and blogs with embedded offers and links.

It’s not hard at all.

You focus FIRST on BUILDING YOUR LIST.

Then you BUILD A RELATIONSHIP OF TRUST with your List.

You keep offering valuable content. ALWAYS and FOREVER!

You slide in the occasional review and recommend post, video, email or training content.

You can also include a few affiliate marketing banners on your blog.

YOU GIVE GOOD VALUE… and post it on your blog.

Let human curiosity take over and have people clicking on the banners in your blog which lead to traffic to other offers.

Your main focus then is simple:

1. Post relevant content.
2. Direct Response Advertising
3. Building Relationships with your list.

And you can build MULTIPLE INCOME STREAMS with Online Network Marketing like the pros do every day…

“Franco, this all sounds great! What do I do next to put this in play in my own business?”

There are three places I’d refer you to because I TRUST THESE TO BE 100% VALUE BASED and you’ll see how they fit into your budget:

1. Simple Freedom Coaching and Marketing System

One time $365
List Building System Created for you.
Your own List.
Coaching
Physical Marketing Course
Private Training Video Blog
Private Training Resource Center

Compensation: $200 direct. $100 Passive
Residuals: $30 per member per month on a $78 membership (optional)

Products:

Marketing Education
Personal Mindset Training

www.QuickLeverage.com

Tight Budget But Serious?

2. 7 Figure Networker System: Jonathan Budd

Start for $47!
Benefit from a $7 Funded Proposal 100% Commission.
Family of affiliate training products priced from $67 and $97
Includes higher commission products as well.
Training included.
Customizable List Building System
Training Community

www.YourLeadMagnet.com

3. Magnetic Sponsoring: Mike Dillard

EVERYONE should be studying this guy’s copywriting and products. Period.
Affiliate links to his family of product offers.
High converting.
Easy to promote.
Very professional.

www.BigSimpleCash.net

* Magnetic just doesn’t offer a way where you build your own list, so I’d recommend having it, but get your own lead capture page and autoresponder or use Jonathan’s if you can’t afford to have me build it for you with Simple Freedom.

And there you go my friend.

You now have:

The Big Picture

The Process of What You Need To Do

And access to training…

PLUS the actual resources, mentors and systems to take massive action and not reinvent the wheel!

All you need now is Psychotic Focus and the Burning Desire to Take ACTION!

You CAN Do It!

I did it.
Jonathan did it.
Mike did it.
Daegan did it.
Joe Schroeder did it.
Diane Hochman did it.

Now THERE is a motley crew!

If we can do it, SURELY you can to!

And we’re right here to help you if you need help…

Visit: Franco Gonzalez Free Marketing Tips Fan Page

Effective Solutions That Help You Make Money From Home:

Franco Gonzalez: Simple Freedom Coaching and List Building System
Jonathan Budd: 7 Figure Networker System & Training
Mike Dillard: Magnetic Sponsoring Suite

The WHOLE “Online Network Marketing” Video Training Series. Just Click The Links Below:

Online Network Marketing: Part 1
Online Network Marketing: Part 2
Online Network Marketing: Part 3

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