What is a Funnel?

by Franco on January 10, 2008

Picture a funnel… it’s wide and open at the top, and tiny and narrow at the bottom. With the Reverse Funnel System, you want to funnel as many prospects and sales into the funnel as you possibly can. At the bottom of the funnel is your HIGHEST PRICED service or product. And in the middle are in-between levels of services/products and prices. The idea here is to keep people flowing down from the top to the bottom.

The first step is to get people into the funnel. Offer something free, like an ezine, ebook, resource guide…anything that has perceived value. Of course, you don’t want just perceived value, you shouild make sure that there is true value. Offering something FREE is the ideal way to get tons of people into your funnel. When people sign up for these freebies, you get their names and e-mail addresses, allowing you to contact them again.

At the top of your funnel should be your e-zine. And at the bottom of your funnel should be your Top Tier Direct Sales Product or Service. Using the resources that The Global Mentors Team uses, you will not only

have your product/service but, you will also have the products/services in the middle. You may have joined The Global Mentors Team because you wanted to be part of the team and making money, but not everyone who joins the team joins for the Top Tier, some join and work up to those products and services.

Allow your prospects and customers to have a way to join or purchase on the low or free end and work up into the high price point products/services.

Info-Products are a great solution when trying to decide what to offer your prospects and customers. By packaging your knowledge into info-products, you give your prospects the chance to test drive your knowledge and expertise and your product/service at a much lower price. Which fills in the middle of your funnel.

In our next post we will discuss more ideas on how to attract more prospects and customers into your funnel.

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