What is a Funnel? Part Two

by Franco on January 11, 2008

In our last post we discussed what a funnel is and what our funnel should look like. Below are a few ideas on info products that you can package in order to get you started:

* Books
* E-Books
* Special Reports
* Resource Guides
* Manuals
* Workbooks
* Journals
* Audio (downloads, CDs, or cassettes)
* Video (downloads, DVDs, or VHS tapes)
* Home Study Courses or Tutorials (usually a mix of different types of media)

Not only do these products allow your customer to work into the top tier products and services, but, selling these products on your website gives you passive income. That’s money that is automatically flowing into your account. Again this gets even better, selling these products didn’t require your working X hours for Y dollars. These sales come in 24/7, and you don’t have to be atound to make the sale.

And never overlook the ability to produce teleclasses or teleseminars, delivered over the phone, or even Webinars, taught over the Internet. These require your direct involvement, but allow you to teach many people at once. These formats allow you to make a great deal more money per hour, and they give your prospects access to you for a lower fee than hiring you one-on-one. These can also be recorded and sold as another product and another means of income.

Take a few minutes right now and sketch out YOUR funnel. Take a look at the different programs that The Global Mentors Team use in our funnel. In order for any business to succeed, you need to take a long look at what you are offering your prospective customer or client. If you only have products or services at the top and bottom of the funnel, you are losing those prospects who would love to join you, but, need the time to work into the high price point opportunity.

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