What is a Forum Marketing and How Can it Be of Benefit To Your Business?

by Franco on December 8, 2007

What is a forum? A forum is an online discussion space where members exchange ideas publicly. There is a forum for every conceivable idea, cause, problem, or thing. Whatever your niche is, there will be a forum, and if by the slimmest chance there isn’t….Create one! It’s amazing how how much information and communication happens in these internet forums.

Forums are an ideal marketing vehicle for any online business. Why? There are several reasons why works, once you have built trust and friendship within the group, other members will come to you when they have questions or when they want to create a jv opportunity, when you share information with others you are seen as the authority.

What should you do to participate in a forum? First, study the forum to learn it’s weak areas and key resources, educate the forum by offering relevant links and articles, answer questions to increase credibility and expert status, enable potential clients or referral sources to become acquainted with you and build trust, capture ideas for desired products and create .

Be an active and valued participant in a small number of niche related forums. Forum marketing is a great way to reach people. It takes time and consistent effort to build rapport in forums. Your forum marketing efforts will be well rewarded. Check tomorrow for part 2 and the 5 Tips for Successful Forum Marketing…

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