Building A Profitable Subscriber list From Scratch

by Franco on January 23, 2008

It’s as simple as setting up a blog, a subscriber or opt-in button and providing content & videos to attract visitors. If you are asking prospects to purchase a product or service, you have to answer their unspoken question, “Why Should I Buy This NOW?”

“However you decide to use urgency on your sales pages, you need to focus on just one purpose – to make the reader feel that it is in his or her best interest to buy your product or service NOW!”

Your visitors may want to buy, but they need a credible reason to buy NOW.

, whether its real or implied is an essential ingredient of any sales message, online or offline.

There are several ways to communicate effectively.

Here are 4 ways:

Take full advantage of the buying seasons. Annual events have an inbuilt urgency.

Where appropriate, add time limits to your offers. If the offer really does expire in 5 days, make a big deal of it.

Scarcity, real or imagined communicates urgency. If there are only a few items or a few spaces left, say so. Let your visitors know there is a limited amount.

Fear also carries with it, a sense of urgency. Not every product or service can take advantage of fear as a means to create urgency.

No matter how you decide to use urgency on your sales page, you need to focus on one purpose – to make the reader fee that it is in his best interest to buy your product or service NOW!

By focusing attention on “NOW”, you can significantly raise your simply by increasing the number of people who complete a purchase on their first visit to your site.

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