Branding is NOT Your Holy Grail

by Franco on May 10, 2011

You know what my Genius friend, there are
some things that plain old just frustrate
you when you see so many people repeating
the same critical mistake day in and day out…

I did too.

One of the luckiest things I learned from
my original mentor years ago was this:

“Most people will get sucked into the
EGO pitch of trying to completely reinvent
the wheel to cater to their EGO… that will
always be an EASY sale to exploit on newbies…”

Then he said…

“Don’t screw up a proven process by being
a slave to your attention deprived ego… let
RESULTS… PROVEN RESULTS = Your “Brand”
and you’ll never need all that “goo-roo” smoke
and mirror crap… and people WILL LOVE YOU
for keeping it real with them…

Wow… most people just missed that… so let’s
take it a bit slower… this is “ka-ching” to you…

Human nature. People in general have an
innate need to “express” themselves…

People crave attention, approbation, recognition,
attention… and oh, did I mention that people crave
attention?

And there is nothing wrong with that inherently.

Just the way it is… go with the flow.

But in this industry… it’s exploited. Period.

Thousands of dollars in “goo-roo” taxes
are levied onto newbies who are weak emotionally
and are easily baited with “EGO MARKETING PITCHES…”

They are brainwashed that the “most important thing”
is to learn how to completely reinvent the wheel and
build their own “sales funnels” and “brand” themselves
etc etc…

To a point… that philosophy is correct.

It’s important to give your prospects a chance
to “get to know you” or read up and learn about
you more as they flow through your process…

BUT

This simple (not hard at all) strategy has blown
up into a SICK (not using the term positively here)
“pseudo-industry” that rips thousands of dollars
from unsuspecting newbies daily by wannabe “goo-roos.”

Here’s a simple but profound question:

How in the hell is a person who was COMPLETELY
UNABLE to market and sell a cheap $37 affiliate
info product (superbly presented for years)… How
in the world is THIS guy/gal supposed to…

All of a sudden…

“Brand” and “Position” their own little selves
and be able to sell their own pitch all from scratch…?

With no experience…
No expertise…
No successful track record…
No ongoing production/sales…
No deep seeded knowledge of the marketing process…
No clue…
No communication skills…
Lacking in self confidence…

And all that jazz…

If a person could NOT for the life
of them successfully position, advertise
and market a PROFESSIONALLY designed
affiliate product (i.e. could not hit a nice fat slow ball)…

How can we expect them to all of a sudden
and WITHOUT any practice time in the
batting cages… rip a home run and hit
a 102 mile per hour MOVING fast ball?

(this only translates into a TSUNAMI of
“coaching $$$” being transferred FROM
the poor clueless noobie… to the “all knowing”
wizard of goo-roo… sometimes for YEARS!!!)

SICK. Exploitation. It’s just NOT that complicated.

DILUSIONAL… I believe is a good word.

INSANE.

Out of the realm of Momma’s common horse sense…

This is how I did it… and survived (thrived)
by THINKING on my own… and keeping it real:

Step ONE:

I completely ignored what the
“Wizard of Oz” goo-roos were trying to
teach (sell) me… just did NOT make sense.

I looked to study with PRODUCERS
(not “goo-roos” who were NOT in the
trenches anymore just selling air…)

And I watched HOW they were producing…
I friggin WATCHED THEIR EVERY SINGLE MOVE!

Step TWO:

I FIRST studied real direct response
marketing content and I WATCHED and STUDIED
and MIMICKED how pros were selling.

Step THREE:

I sold THEIR STUFF as an affiliate
to test the model (and it worked). I made GREAT
(and still do) $$$$ simply refining the way I attracted
people by networking, promoting, marketing and advertising…

And selling INTO the funnels of professional offers
that were ALREADY SUCCESSFUL!!!

Step FOUR:

I said HOLY HALELUYA!!! The MODEL
works when I simply focused on the very front end question:

How can I now advertise better and invite the right people
into a great (already selling and proven) offer…

ONLY AFTER I LEARNED TO DO THAT “WELL”

Only after that… did I begin to toss in and “test” some
refinements like…

1. It would be cool to FIRST do a little
intro of ME to them so they know a bit
about the “real person” who is inviting them
to buy a cool offer…

2. I slowly injected some personal pics
and a bit of my story so people would
see that a REAL person was loveraging
on them and offering cool info…

3. Then I would again focus in on directing
them into the PROVEN, RESULTS GETTING
OFFER…

So…

It was NEVER “about me” even though it was…

It was NEVER “EGO Marketing” at the expense
of RESULTS ($$$$$$)…

(that’s what KILLS me to see out there…)

There are LOTS… (lots truly) of starving
“Million Dollar Gurus” out there trying
to push that lie…

Many people reject results $$$$ for a long time
while playing the EGO/IMAGE game for peanuts.

They’d rather create an illusion… to feed
their ego… and “brand” themselves into
bankruptcy…

I simply got SICK of seeing them trying
to sell this easy hustle on innocent families
that were just so new they didn’t know any better…

And my mission became to STOP that pillaging
and to instead… reveal the real psycho strategy
being pushed on them…

And to show them how to keep it simple, help
other people and make some $$$ without the
drama… and it worked.

This is why:

I always kept RESULTS front page… with
a bit of “here’s who I am” in the mix…

And it ended up “branding me” way better
than all the goo-roo smoke and mirrors ever
can do… cause people eventually find out
that it’s all shells and smoke…

Here’s the POWERFUL BOTTOM LINE
and TAKE AWAY for you my friend…

(here’s the $10,000 tip hidden in plain sight)

THE POINT:

ready? here go’s…

The ABSOLUTE UNDISPUTED KING
Of “Branding” will always be:

RESULTS.

R-E-S-U-L-T-S

(can you hear Aretha Franklin singing it???)

R-E-S-U-L-T-S!!!!

(funky background music…)

I learned to market and sell so well
that THAT became my “brand”

PERIOD.

NOTHING will help your brand more…

NOTHING EVER CAN help your “brand” more…

Than…

WALLET FILLING…
BANK ACCOUNT BULGING…
SOCIAL PROOF OBLITERATING…
EGO is UNECESSARY When you focus on:

$$$ Successful RESULTS based in real Marketing $$$

Recommendation:

To save yourself piles of $$$ and a tremendous
(marriage destroying) amount of wasted time…

STEP TO THE MECCA OF
HOME BASED SUCCESS:

Focus FIRST on learning how to
properly market and sell, S-E-L-L
(NOT a “four letter word” mind you)
something of value that is already
positioned and being sold by others
for P-R-O-F-I-T-S….

Then use that WORKING MODEL and learn
how to properly inject your own story, pics,
and “brand” into it WITHOUT screwing up
the proven process…

That is the correct process…

You can build from there…

Because if you’re “sales blind” it don’t
pay to act AS IF you can see and only plow
into a wall over and over again…

Try to resist the ALMOST IMPOSSIBLE
TO IGNORE urge to lead with your ego
to the detriment of your results…

If you can relate to this painful lesson
and would like more of this good stuff…

Then cruise on over and read and swipe
ideas from my blog here:

http://www.AttractionListBuilding.com

If you’re a bit more serious and are
ready to roll up your sleeves and take
some swings with me in the batting cage,
then start here and sign up for some KILLER
“contrarian ANTI-GOO-ROO” tips designed
to save the selling world… :0)

Click Here… Click on “LIKE” and Register
to Be Blown Away With Cool Stuff…

Have fun…

Market Like A Psycho Focused Discipline Machine…

Visualize… then get to work on it…

Always Onward,

Franco

P.S. I always invite people to partner
directly with me… if anything… JUST
to tick off the “goo-roos” that say NOT
to do this…

STOP reinventing the wheel and partner
with me directly right here and let’s have
some fun making tons of dough and helping
lots of cool people:

http://www.QuickLeverage.com

Why not?

Why the heck not?

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