How To Use Facebook To Close Sales

by Franco on January 14, 2010

Facebook is mainstream. Many people are using facebook as a way to network and stay in touch with new and old friends. Other people are using facebook as a business tool to network with others and build a targeted database of people who can become part of their distribution channel.

Still others are using the social networking giant, facebook as a back end marketing tool that helps them “warm up” cold sales leads and build relationships with existing prospects and that helps them get MORE out of their existing investments in cold market advertising.

Here is just one more way to leverage the many powers of facebook marketing into your own sales and marketing system:

Maximize facebook marketing in your business by:

1. Being an active member of your facebook community and networking with the people in your friend’s list. Be social, be helpful and always be positive and an uplifting source for others.

2. Add an invitation in your regular follow up email autoresponder to your cold market leads and prospects to “get to know you better” on facebook. You can also invite them to ask you questions by posting on your facebook profile or sending facebook messages.

3. As you build this type of “back end relationship building” your cold market prospects who do not know you at all and who do not like or trust you yet can have a place where they can observe you, get to know you and see how you interact with other people.

As people see your network growing and that you are there and accessible and honest, you will help to “break the ice” with prospects and turn “strangers” into friends. This can help you speed up your marketing pipeline and close more sales.

For more information, training and lessons in direct response marketing and how to leverage online marketing, offline marketing and personal relationship building skills, feel free to “get to know US better” by visiting us on our information site and facebook and learn how we can help you build a strong, long term home based business:

Market Like A Maniac!

Franco Gonzalez

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George Fourie January 15, 2010 at 8:19 am

Hey Franco! Awesome tips you have here on Facebook and list building.

Other than adding my Facebook link at the bottom of my signatures, I recently found a really cool gadget while using Outlook (unfortunately don’t use Outlook too often anymore though)

A friend of mine suggested I test out a tool called Xobni which organizes your emails. Neat, but what I found of most value was whenever someone emails you, it finds there social profiles on Facebook and Linkedin and you can see if you are connected or not.

A great way to add the personal touch once someone on your list has connected with you.

A little more manual labor, but thought it might add some value! 🙂

Thanks again for the great post.

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