Reaching Your Ideal Prospects With Your E-mail List

by Franco on February 1, 2008

Using other niche related email lists can help you to build your list. How? In three easy steps:

Who is your ideal prospect or customer? Think in descriptive terms. Not just network marketing. Think network marketers age 25-45 who market online. Be even more descriptive than this. Does this mean that you shouldn’t accept those who may fall outside this description? No way! The most important thing here is that you know who your targeting.

Is your competition reaching your target audience? Do some online research, are other companies or websites already reaching your ? What are the most popular sites they visit? What are the most popular social sites that they visit and participate in? What are the most popular ezines and newsletters that they read? Gather your list, of at least the top five websites and top five that are already reaching your ideal prospect or customer.

Contact these websites and ezines and see if they will review your book, products, services, or ezine for their readers. If they agree, send them a review copy and follow up a week or two later. Request that when they run the review they mention your e-zine and direct people to your website to sign up. Find websites that accept guest articles and submit one of your best, with a short bio that links people back to your website to sign up for your ezine.

Swap ads or recommendations for each other’s websites, products, or services. Create a recommendation or ad in exchange for a commission on resulting sales. Give them the ad to run, tagged with a link that lets you know if any sales come from it. Accept paid advertising such as banner ads, text ads, and other paid placements. You can also place paid advertising on search engines and websites, be sure to track your results, and remember this will cost you money, be sure to set reasonable goals.

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