Internet Marketing Strategies You Can Still Count on in 2016

by Franco on January 2, 2016

Tried and True Online Marketing Strategies You Can Bank On in 2016

The New Year always signifies predictions and change for what’s to come, and it’s been no different here in 2016. Multiple writers have spent time predicting what strategies and trends are going to drive digital marketing this year, but people tend to forget that not everything has to change. There will still be marketing strategies that you used in 2015—or even earlier—that will continue to produce results here in 2016. Let’s take a look at what they are.

Email Marketing

Email Marketing Training

You’ve probably been using email marketing for years—it may have even be the first strategy you invested in as a business. Email marketing has come a long way since the days of just Aweber and GetResponse, and the overall strategy has changed as well.

SEE ALSO: Insider secrets to doubling sales online using email…

Email marketing is a lot smarter now. It’s not good enough to broadcast out emails with pitch after pitch or hyping up a close. With the proper strategy and psychology, your email campaign can become your “talk show” of sorts and people can expect your daily update with anticipation.

However, if you do it wrong, you’ll get unsubscribes and ignored all day.

If you’re using email marketing and automation the correct way, you have targeted lists based on your website visitor’s interests. You’re using forms that are built within your automation platform and embedding them on your website or landing page so that the data flows seamlessly into your email lists.

You’re then sending smarter emails that build trust, inform, entertain and close more sales. Marketing automation will only continue to get smarter here in 2016, so don’t let your email marketing strategies falter.

Targeted Hashtag Marketing on Twitter

Twitter Marketing Traffic Generation

Most marketers miss this super simple tip. Research your market’s main buyer keywords. Make a list of them. Now add them in your tweets as hashtags. Work them into your actual tweets.

DON’T MISS: Twitter Traffic Strategy pulls in daily leads and traffic…

Create value based, evergreen content on your blog and then promote it on twitter using your targeted “keyword” hashtags and you’ll attract new targeted traffic based on those tags. It’s a very simple and easy way to generate traffic on Twitter and most people ignore this altogether or don’t use this tactic strategically.

Hyper-Targeted Facebook Ads

Facebook Advertising Training

Do a quick Google search for “2015 revenue driven from Facebook ads” and you’ll see the success that both Facebook and its advertisers have garnered from running ads on the social network last year, especially on mobile devices. What I’m getting at here is that Facebook is arguably the best channel to create targeted digital marketing campaigns, and that’s because of the advanced targeting capabilities that it has.

SPECIAL: New video coaching session shows you how to get more traffic and leads on Facebook

Whereas Google is somewhat limiting in terms of targeting options, Facebook is a swiss army knife of opportunity. Forget just targeting by location, gender, and age, and try building a saved audience in Facebook based on education level, income, specific devices, purchasing category behavior, life events, and more.

Facebook even allows you to remarket to past website visitors right within the newsfeed by creating a custom audience based on past website visits. And now that Facebook has changed its tracking to one pixel, it’s extremely easy to set up custom conversions to measure the effectiveness of your ads.

Facebook’s advertising network took a step in the right direction in 2015—with possibly the biggest addition being Instagram—and I expect only more good to come in 2016.

Please feel free to join the discussion by posting a comment below…

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