What’s Your Product?

by Franco on March 13, 2011

People ask me, “How can I get more sales?”

Grab a journal and write this down…

Let your GIVE turn your GET into a life of your design…
it’s not what you DO or what you “Sell” — it’s HOW you deliver it.

Uncommon thinking leads to UNcommon service,
and there’s NOTHING that your thinking can’t deliver to you.

What “Experience” is your service giving others?

Example: Broke Hot Dog guy’s stand is called: “Hot Dogs”
and he frowns all night…

The UNcommon guy is ripping it up with a smile
all night and his stand is called:


He’s ripping Van Morrison, The Doors and Hendrix on a
mini boom box and dancing and smiling as he delivers:

“The Garbage Can Super Dog” (everything on it)…

while the other guy’s frowning and serving “hot dog”
with ketchup and do it yourself mustard on a sad little side tray…

It’s how you SWAGGER your business and let people
see that the product is YOU.
It’s about making people
“fall in like” with your energy… and your team’s collective
energy and the ENVIRONMENT… that is the ATTRACTION.

It’s fun and cool to do business with you Champ!
People buy from you because it feels good to be
your buddy and be on your team and you’re
taking people somewhere they wanna be…

That is the business we’re really in…

THAT is your product. YOU are the product.

{ 12 comments… read them below or add one }

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George Fourie March 23, 2011 at 11:25 pm

Hey Franco, Cool post! Yeah man, it’s all in the delivery! I subscribed to your blog ages ago but neglected my Google reader for a while.

Just found this post and glad I did.

Now I’ll go grab a super weenie dawg! 🙂

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