Think like A Leader, Not Like A Salesperson

by Franco on January 25, 2008

Attract home business owners and prospective buyers by making their online browsing experience pleasurable. Begin with identifying what their financial frustrations are associated with trying to earn money online and owning their own home business. Then share with them your knowledge of the industry and alleviate the aches and pains they have experienced. Advise your prospects on the best services, educate them on how to handle certain situations.

Your goal is to solve your prospects problems. The key to attracting prospects is by “leading” – not “selling”. Basically, you want to take them by the hand and lead them through the process. Make this process interesting, engaging, and unpredictable. You need to offer support in the areas less obvious than all the traditional information everyone else in and are handing out.

Most home business owners are looking for answers, and most purchasers are looking to make a purchase from someone they feel they can trust. The more helpful you are, the more trustworthy you become in the eyes of your prospects.

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