Stopping The Insanity in Network Marketing

by Franco on August 6, 2010

This was a recent email to my list (family).

There are some pretty darn good lessons in here for you…

So I wanted to share it here on the blog too…



It’s Franco with a couple important announcements.

But first…

Paid members of the Million Mind March,
we have a special Members Only call tonight
at 9:07 PM Eastern.

Joe Schroeder LIVE Mastermind call!
I don’t miss these. They are worth too much to me.

If you’re a member, you have the dial in info.

IF you are not a member yet… wow!

Call here today: 1-800-772-9781 Ext. 10
Special offer here extended through August!!

Joe will send you a FEEEEED of content and copy
that will blow your mind and direct to your door knob!

Books, Audio CDs, Booklets, Post Card + For 6 WEEKS!
This is like copy school! Listen to that call and have a pen
and paper taking notes… THAT GOOD.


Ok, now to today’s announcement…

During next week, you’ll be receiving a
special set of emails, audios MP3s and Videos…



Basic Boot Camp Training.


Because it’s a service we’re giving away.


Because of the confusion online.

There are so many opinions about
“how to DO this business” and it’s
100% self serving…

People have agendas.

And they know how to communicate
so that you buy into their agendas…

It’s called persuasion.

It’s called INFLUENCE.

And if you don’t know how to think
for yourself… you get “confused”


Because you don’t have your own bank
of knowledge and a base from which to
study and ponder and decide on each
agenda that shows up to your email box…

And it all sounds good…

So you believe EVERYTHING

This becomes contradicting… and confusing…

And then you don’t believe ANYTHING.

Reason # 2

So many brand new people get stuck
focusing on stuff that is not really all that important…

And they ignore the truly important
revenue producing actions they should be
performing to move their business forward…

Like what?


Your “setup”

Your aweber…

Your autoresponder

Your hosting

Your “branding”

Your “seo”

Your lead capture domain

Your article submissions

Your study of google’s “algorithm”

Your study of your list of 10 “gurus”

All that stuff

Won’t get your business growing.


What’s important is this…


Think about it…

It’s why you and I are here my friend…

You saw some piece of info that led you to my site.

You accepted the offer on my capture page…

You opted in…

You receive training tips and call invites
from my emails and I ask you to do two things:

1. Call or email me with any questions…

2. Join me on my team and let’s rock and roll.

I keep things really simple.

The websites or “sales pages” I invite you
to are only there to present the details for
you 24/7 365 days out of the year.

They are there to inform you of the
nuts and bolts and give you an idea
of what is being offered… comp plans…etc.

As you’ve seen, those are only a PIECE
of our entire business. A small tool that
does its job.

Some people get led to believe, in error,
that one single solitary presentation page
is supposed to be THE THING that builds
you riches… that mindset is leading you the
wrong way…


There are many so-called “automated”
systems out there that say exactly that…

But if they actually DID work like that,
then why are so many people failing to
profit with THEM?

Everyone would be rich, right?

Yet 97% don’t get profit pulling results.

And there is ALWAYS (in all programs)
a 3% crowd that MAKES it work and
gets BIG TIME results…

So it MUST be more than that…

Some people have figured out that
it’s the whole environment…

In our system you receive eBooks that
prospects can print out and take to work…
or to starbucks and embed themselves in
our message and teaching…

They get physical books sent to them,
along with audio CDs and booklets that
let them see information in different angles,
shades and sounds… direct to their door knob…

Call here to see yourself:
1-800-772-9781 Ext. 10

Another piece of a whole…
Another tool doing its job…

NOT the end of the rainbow…

NOT the riches all by itself…

But a piece that is unique and makes
our guests ponder…

“What if… I was sending people to this myself??”

What if…

This is pretty cool!

I’m starting to get it…

These people are for REAL about delivering value…

And so on… the imagination begins to
take ownership of the process and system…

Your guest begins to OWN IT and close themselves…

Then they get invited to join us
on our own mastermind calls…

They here our members chatting it up
before the lecture… having fun… laughing…
joking… sharing stories… all live and before
the “training” or “overview”…

It’s not just a hype fest selling you money…

It’s a MasterMIND environment and the
people are from all over the place and they
sound positive and like-minded…

Your guest compares this environment
with where they just spend 9-10 hours
at some cubicle…

Which ENVIRONMENT do you think
they feel more inspired to be around??

enough said…

Then emails invite you to a FAQ Blog
where you can download freebie audios,
videos and eBOOK downloads that teach
you something 90% and invite you back 10%.

Info on sites
Bank of 800# recordings

And finally this is where everything is driving you:

1. I’m here to help you. Call me.

2. You can trust us. Call me.

3. We’d like to show you how we work. Call me.

4. This is fun. It’s from home. It’s simple. Call me.

5. We’re a bunch of normal folks like you and
we’ve figure something out that works. Call me.

It’s about two things and two things only:

1. Build Your List. Then meet these people!
Be of service and GIVE freely. Leave your ego out of it!

Attract like minded people who basically already
agree with the overall industry… and build your list.

Show them an environment that will allow them
to warm up to you enough so that you can do the

Build a RELATIONSHIP of TRUST with them.

And ask them to call you.

Take the human element out????

Why the hell would you do that???



That’s one of the STUPIDEST things I’ve
ever heard regarding the “NETWORK” + “MARKETING”
industry… “take the human element out???” = Stupid.

That is a big fat lie, told to the masses in which
70% are just quickie money moochers looking
for the next big pie in the sky slot machine.









Having said that… and being human myself…

There are some things I know that
I SCREW UP IN… specially when
I was NEW to all this…




I learned that in the beginning, a nice amount
of leveraged communication and information tools
helped me to NOT SCREW THIS UP and allowed
me to get people to the point where they like our
stuff and wanted to chat about it…

This is where (in the old school where I grew up)…

TAPES helped me.

Booklets help me.

Flyers helped me.

Post Cards helped me…

This is where good lead capture pages helped me…

This is where good sales/information pages helped me…

I couldn’t give a presentation to save my life…

But I KNEW I liked helping people.

And I KNEW if some people got around
the INFORMATION that compelled the heck
out of me… then SOMEONE would think
the same…

Why STUTTER… when I can give a piece
of information out…

Later it was on the internet… why?

Just leverage and low (free) cost to get
INFORMATION into people’s awareness.


“automated system”


I called DOING MY JOB!!!

Do you know why they stopped using

Because some idiot figured out
you can send messages (radio waves)
through the AIR!! (SCAM!!!)

Then through TELEVISION

Then through (oh that was way before)
PRINTED MATERIAL (thanks Guttenberg for the
Printing presses big Dawg!!)

And now it’s direct mail…

Or MP3 audio…





It’s simply just like “passing out tapes”
in this 80s and 90s…


So that you can start having “Simple Conversations”

So you can start THINKING OUT LOUD
with other LIKE-MINDS = Building Relationships
and sharing thought. Conversations…

So I’d invite my guests to my page that
did the detail nuts and bolts explaining
and I always asked them in follow up
to call me if they had questions.

I then simply listened…

Why are you here in this industry friend?

What is it that you’re really trying to learn or do?


How much of this stuff have you done before?

How big of a list have you built?

Why not?

Which program are you in or building now?

What do love the most about it?

What’s got you frustrated?

What do you think I can help you with?

And listen…

Take notes…

LOTS of notes…

You can never know too much about
your guests… show them you care by
LEARNING and LISTENING about them…

Then invite them to review some information…

Join me on our next call…
Review this audio…
Watch this video…

And let’s hook up in a couple days and go over it…

When you’re ready… you’re ready…

No rush…

Hang out with us first…


No bashing people
No bashing companies
No bashing methods

Because if you lean too much on that…

Guess what type of mindset you get
your guest into???


You’ll bring up all those feelings
about how they have been HURT before…

And it doesn’t matter what you do…

YOU become a potential additional
“HURT” source…

That is why those UNknowing “marketer”
out there leading with negative phrases
NEVER produce results… they set themselves up
to have to do the impossible…

Now they have their prospects
in a state of skeptical defensive
(good luck Charlie Brown!)

They close their prospects up.

That’s why we focus on INCREASE.
INSPRIATION beats Perspiration…

Why not work “smart”

And market INTO people’s DNA on
the positive side…



And in the beginning…

Having support, leverage and automated
tools to help you get off to a good start…

Don’t let people influence you into thinking
that it MUST be ONE WAY… the “HARDEST”
way only…

You CAN use some leverage as you
build your own relationship building skills…

Self confidence
Self image
Providing MORE than paid for.
Pleasing personality
Impression of INCREASE
Making people feel BETTER by being around you.
What you give away you always get to keep…

If you want more GET value you give away more GIVE value…

It’s a process. It’s simple. But only to those
that learn it as an entire process. A philosophy…

Bottom line.

When you build a list.

And when you do anything and
everything to build RELATIONSHIPS
with the people on your list and they get
to the point where they WANT to work
with YOU —- Nothing else will matter.

The program won’t matter.
The price point won’t matter.
The sign up process won’t matter.
How sexy your blog is won’t matter.


Because now you’re friends.

Notice how all the online “goo-roos”
mainly tell you to RUN AWAY from
your “warm market” and do all the cold stuff???


The ONLY reason I do the “cold” stuff online
and offline… is to…



You find strangers who may be like minded…

You turn strangers into friends…

You build your warm market with these
new friends… and THOSE warm market
buddies join you in your crusade and your cause.

It’s called “Marketing into Human Nature”

Marketing INTO People’s DNA…

That is “the system.”

That is what I’ve done for 9 years successfully.

Do you learn all this in a couple emails???



It’s a process that we’ll be diving into next week.

Look for the emails… they’ll start MONDAY.

MOST of this coaching process (90%) will
be totally recorded so you can study it at
your own pace and on your own time.

There will be live calls.

On MINDSET (critical)
and MARKETING (nuts and bolts)

But most will be PDFs, MP3s, Videos
and emails.

Please understand this is BOOT CAMP.

Beginner stuff.

If you’re already generating all the
raving fans and leads and sales that
you desire in your life… this is not for you.

Congratulations. You might just be a…


(thanks Jeff Foxworthy!)

However if you’re a mere mortal
human that can use more skills
and Adding INCREASE into other good people…

If you could use more leads…

If you could use “how to build better relationships”

If you could use more momentum
in your home business and if you’d
like to get OVER all the childish infatuation
with gimmicks, and “tactics” and “online secrets”

And all that crap that just insults the intelligence
of normal people and is designed to manipulate
you to chuck more money into the pockets of
online charlatans and Wizards of Odds…

Then you might just wanna put that old
ego (poverty battery) in a locker some place
and stop by and participate (yeah, actively)…

And share YOUR word and thought and heart
and passion with other good like-minded people
and make a difference… make an impact…

Express your story and your value…

With us. We’d love to have you.

If you’re ready to actually put it to work
and to get deeper training and mentorship…

That is what Simple Freedom is all about.
That is for our paid members. They get
to learn but EARN while they do it.


If this long ass email interests you in
further study and learning… about this…

If you see value here…

Then this is what you do to prepare
yourself for an awesome experience:

1. Call this number and get your
school materials: This is INVALUABLE!

800-772-9781 Ext. 10

While supplies last and while this offer stands…

BOATLOADS of content and copy that
we will be STUDYING FROM (hint)…

Just get it. Just get it. DO it. Do it.
You will LOVE it.

Last time you spent $12.95 cents…

What did it DO for your life?? Seriously?

Hell man, that won’t even by good Chinese
food these days…

2. Review the TWO PDF Downloads
on this site:

This is the lab.
This is a working system we’ll study.
We’ll break down every piece.

Do with this info what ever you want.

Build your existing program.

Start your own.


Get inspired.

This is fun stuff.

This helps people grow.

You’ll be empowered to think for yourself
and help deal with all the conflicting info
you get daily about the “right” and “wrong”
way to do things “out there.”


And of course…


With any questions…

Friend if you only saw what I see in you…

You’re SO POWERFUL and you’ve got so much to share
that it gets me all fired up just thinking what
you can really do if I only do a decent job
at showing you how much FIRE POWER
you have already inside you… with just a
little help from friends…

Have a fantastic day… because you absolutely
deserve it…


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