Starbucks NOT about the coffee!

by Franco on November 6, 2010

I’ve been playing around with this
book: “It’s NOT About The Coffee”

Leadership Principles
from a Life at Starbucks

By Howard Behar, former President
of Starbucks International.

WOW. Brilliant!

Contains insight that every truly
successful and passionate entrepreneur
ends up discovering in their journey.

He talks about their:

“Big Hairy Audacious Goals”

That they set up to be the guiding value
and principle that was the focus of
“The Starbucks Way” of growth and building…

Really brings everything back to proven
principles laid out in the work of Charles Haanel,
Napoleon Hill, Wallace Wattles and so many others
who discovered the power of a MASTER MIND…

10 Minutes of Gold From A Section of
that book here:



The business is PEOPLE.
Your product is CONFIDENCE and SELF IMAGE.
Your compensation plan or “exit” strategy is:


It’s the Simple Freedom way.

Enjoy this Manuscript too, just click to download:


Covers it in more detail.

Great read.
Great listen.
Great growth.

See ya around.

Go inspire some good people…

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