People don’t like being sold… Don’t Sell them, use Attraction Marketing

by Franco on January 31, 2008

Generally speaking, selling involves cold calls and advertising to find leads. Based on the urgency and need, people get attracted to the offer you make.

You may make a demonstration or presentation about the superiority of your company or services. To achieve your goal you may push harder through different objection handling techniques like , advertising and other methods, to achieve you objectives.

In general people dislike being “sold” . Whereas most people didn’t used to be as against being “sold” and don’t like to be pushed around. They don’t like being sold and they don’t like selling others. The more polished you are the more they will resist.

People don’t like the feeling of being handled , they like their freedom. People choose to do business with those who seem to care for their interest and makes the process of buying much more enjoyable.

To make buying a fulfilled and enjoyable experience , they need to be a part of the whole buying process, where they can look and feel around just to make their buying experience a pleasurable one so that they have the underlying feeling of attraction and want to come back for more. The main idea is not to concentrate on sale but to create a friendly environment where every moment spent, is a pleasurable one.

Online if you go to amazon.com you will find the shopping experience a very pleasant one, you will find they are not there just to make you a sell. They are there to get you the right product at the right price you are searching for, you will get personalized advice on the items you are interested every time you log on to the site.

is the most natural and pleasurable way to do business, today it’s not just a way of having a successful businesses, it’s about creating a long term relationship with your customer .

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