Marketing Your Business Online

by Franco on March 6, 2008

Marketing Online

It’s a different world. A computerized, digital world. Marketing in this environment has it’s own challenges and rewards. Whether it’s ezine, forum or another marketing type, the landscape has changed.

In the first place, the Internet is huge. It’s huge and it’s worldwide. The number of potential contacts (and customers) is tremendous. At no time in the past has it been possible for a limited marketing budget to reach so many people. And at no other time has it been possible to participate with advanced automated systems right out of the gate.

More is better, but better is even better

Simply reaching a vast customer base is pretty good, but having that base self-select for your product is even better. Better contacts mean better opportunities for sales. Better marketing means letting your computer and the power of interconnectivity find those customers you really want to reach. Letting a machine do the finding and the selling for you means you aren’t tied up tracking down and selling prospects.

, one of the concepts we use, multiplies the contacts and links so that a critical mass of customers is directed to your site. And high numbers of good leads means lots of sales and lots of money.

Data Harvesting is Changing Online Marketing

Many traditional marketing techniques cannot point directly to increased sales. This is because you can’t tell how many people read a billboard and decided to buy. You can’t really tell exactly how much new business you got from a magazine ad. With online data collection, all that changes.

Because a website can track who came in, where they came from and where they went, a website owner can tell precisely how well any particular page or method is doing- immediately and in real time. This changes things. Because offline marketers made business owners believe that good copy or a flashy ad was driving sales- without direct proof- that was the way things were done. With online sales and data harvesting, you can see directly what is going on. How many visitors buy? How many visitors do you need to generate the level of sales you require?

And guess what? Traditional advertising has been shown to be a paper tiger. They just can’t deliver what they claim. Advanced online marketing techniques do. Attraction marketing and the reverse funnel system show they work by showing real data. Each link can be tracked and every customer accounted for. The proof is in the numbers.

Website owners can see from these figures how much better is. You can see the results almost as they happen. But the best thing is you can sit back and watch it actually happening.

“No one lives long enough to learn everything they need to learn starting from scratch. To be successful, we absolutely, positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goals.” — Brian Tracy, Author

Learn from The Global Mentors Team!

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