List Building With Different Systems- Just Be Aware

by Franco on September 19, 2007

A critically important thing to track and consider when you test different systems too is to test:


1. Conversions – Bottom line is that a system is created to convert and generate sales. If you have a beautiful system but it’s not converting sales… there is a problem.


No matter what system you choose, the will roughly cost the same. So if one is converting sales every 300 – 400 opt ins. And the other is converting sales every 100 opt ins… it’s costing you 200% more to market the system with lower conversion ratios.

2. Track the “Time in Pipeline” – How quick does your opt in convert to a sale. At this type of pricepoint it is NOT abnormal to have a prospect take some time (4-6 weeks) to actual make the buying decision.


At this price people have to think about it, talk with spouses and get the funds together… this usually takes some time. That’s ok if you took the time to develop that lead with sound [tag]attraction marketing[/tag] tactics.


So compare the systems. Some convert sales faster than others. And even if you are [tag]building your own list[/tag] instead of driving the traffic to a system’s database for automated follow up, remeber that having a that is your own… but that no one buys anything from is not really productive.


You can always “front” the system with your own capture page and have the prospects in your own [tag]list building[/tag] and then direct them into the system so they can experience the effectiveness of professionally written follow up messages. Specially if you’ve got a system that is converting all by itself… you don’t want to “get in the way” of the sales process.


3. Conversions Nuances – Every [tag]online marketing system[/tag] has them. These are the little things you’ve got to learn about your specifc system that needs to be done to help increase or complete the conversion process.


In most of the “[tag]automated systems[/tag]” out there that look really pretty, there is almost always additional work to be done to help close prospects.


Many systems have great “front ends”. They do a great job at collecting opt ins… but you’ll find people don’t close themselves. Often they need a phone call, a relationship established or some more effective email follow up to help the system close.


Very few systems truly close on their own. Right now I’m lucky to be using a system that is very good at closing the prospect… but it doesn’t mean I’m not paying attention and watching the numbers.

Remember, no matter what system you use and why you use it (targeting different niches or leading with product vs system) it’s still YOUR business. You are responsible for the success of YOUR business. Don’t blame Priceless Possibilities or [tag]Ty Coughlin[/tag] or anyone if your system does not generate sales…


Rather, keep a good eye on your numbers and most importantly, to prevent a long ““… learn asap what type of target market your specific market works with and also what specifically is needed to make sure your system converts at the end… and send in the right traffic… and take the correct actions to make sure your system does close and generate some sales for you.


Remember a HUGE database that doesn’t really buy anything is not really an asset. You may want to just to a system that actually converts sales first… and then as you gain some experience you can get into all the cool personal branding, attraction marketing and list building with newsletters and your own funded proposals… but if you don’t know how to do that well you’ll end up building a list and trying to “create your own” system forEVER without making any money… and that’s no fun!

Hope this helps…


Franco

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