Attraction Marketing Basics

by Franco on May 31, 2009

Franco here with an important lesson
on the basics of Attraction Marketing.

You know it sounds funny but it’s really straight forward and simple.

Attraction Marketing Quick Basics:

The Objective: Simply to Drive Traffic and Convert Sales.

1. Attract Like Minded, Targeted Prospects

2. Build Relationships Using Technology, Educate, Share Valuable Information.

3. Convert Sales Using Technology and Relationship Building

HOW DO YOU DO IT?

1. Personal Growth and The Entrepreneur’s Mindset

2. Marketing With Leverage

a.) Capturing leads with Lead Capture Pages and Autoresponders for follow up.

b.) Value Based, Educational Follow up Info

c.) Personal relationship building with Facebook, Email, Twitter, Blogs and Videos (not all required but focus on one or two methods)

d.) Leveraging Business Web Sites that help convert sales.

e.) Funded Proposals and Affiliate Marketing for up front cash flow.

3. Training Your Team for Duplication.

The successful internet entrepreneurs have found ways
to make this predictable, consistent and stable.

No matter what they’re promoting (within reason),
they succeed to make their projects profitable.

We’ve covered the first step, which is the most important:

Personal Growth and Mindset

With a terrible attitude you’ll NEVER succeed in anything.
That’s just common sense and life management.

It’s amazing that people who spend all their lives
complaining, whining, bashing others and blaming
everyone else for their issues and failures actually
believe they can come onto the internet… shop for
some mystical guru sponsor, and DEMAND that
they make them successful…

It’s almost immediate that they set up this adversarial
relationship where they are seeking you out… but fighting
you at the same time, right out of the gate…

They keep going on with their whining, complaining
and blaming and not taking responsibility for their
own attitude, mindset and results… just like they do
at their job and with their family, but they somehow
think that because this is the internet, you can hide
that- and it won’t matter.

WRONG.

So it all starts with COMPLETELY changing your
attitude and learning how to become an entrepreneur.

Successful entrepreneurs are just NOT like that.

They can’t be.

It’s impossible for success.

You’ll self sabotage yourself all the time.

Here’s the kicker…

You can’t hang out with people like that either.

Many complainers wonder why their sponsor
“ignores” them all the time…

HINT:

If you’re always bearing negative news and a
bad attitude full of whining and complaining…
NO SUCCESSFUL person will want to help you
or teach you what they know.

Period.

Ok – attitude and personal mindset in check…

let’s move on…

The basics of attraction marketing.

Step ONE: Being Attractive

It’s the art of making yourself attractive to others.
And I’ve learned that the fastest thing that makes
me attractive to other aspiring entrepreneurs is to
TEACH and SHARE this type of information with them.

So the more you add value to your self by constantly
educating yourself and learning fundamental skill
sets that you can then share with others…
the faster you build your list and your business.

That’s why it’s important to always invest in yourself.
Invest in good books, and marketing courses.

Learn list building, advertising skill sets,
copywriting, how to blog etc…

You’ll then have empowering information to share with others.

Step TWO: Sharing Information to Attract Others

Ok – now that we know WHY we want to always buy
good courses and have powerful, relevant information
close at hand…

How do we share that?

It’s Endless.

There are SO MANY ways now that you can share
that information and attract like minded people.

I do it this way:

1. My Facebook page. Facebook has an application
or tool called “notes” and those are valuable! You can post
a ‘mini blog’ lesson on a note and then link to a blog post
on your personal blog with a training video and get free,
targeted traffic to your content that way.

2. Twitter – Do this:

Think of some good lesson (like this very one).
Create a blog post or article about it and even a
camtasia video (more on that in another lesson)…

Post that information in depth on your personal
blog and on youtube.

Now, go tweet that you’ve got a free training tip on your blog.

Link on your tweet to your Facebook Note!

This way people who want to get the information
MUST request to be your facebook friend (building that list)…

They get to your facebook note and read a summary of
your training and to read the full lesson and watch the
video they click on the link and get to your blog.

At the end of your lesson, your blog post invites
them to your newsletter for more free training.

Presto – A list building formula.

That’s how I put all these little pieces together to make one smooth
education/marketing system out of all this and it works great.

3. Blog – You can always post training and relevant content
you learn on your own blog. Use the proper keywords in your title,
description and tags and you literally force the search engines to
expose your content to targeted traffic searching for that type of information.

4. Ezine Articles & Press Releases – publish articles with
your content just like with a blog… it will give you more search engine
exposure and also attract people from that specific community
to your content.

5. Videos – I love taking my blog posts or these email
lessons and making training videos out of them… VERY effective to
include in your blog and on video sharing sites like youtube.

Etc… there are many different ways to publish and share
your content and we’ve only listed some of the most
effective I’ve used.

So now, we have a great attitude, and some relevant content being shared…

We’ve also started to build our list with networking on Facebook
and Twitter and other social media sites…

Step THREE: Capturing Leads

Your lead capture page. Whether we’re advertising, or posting content or
networking on social sites, the next step we want to accomplish is to
build our business follow up list.

For this you need YOUR OWN Lead Capture Page and Autoresponder.

Own Your Own List with an Autoresponder
Beginners are better off with a complete List Building System
that includes unlimited autoresponder and lead capture pages
at the same place to make it easier.

As you get more experienced, you’ll want to create your
own targeted and unique capture pages and plug all your
programs into your own independent autoresponder like
one at Aweber.

The main point is in CONTROLLING YOUR OWN LIST BUILDING!

Your Own List Building System or “FUNNEL” should contain:

1. A lead capture page.
2. An Autoresponder for Email Follow Up
3. A Presentation or Sales Page To a High Converting Offer

When you work with me in my primary programs directly,
that’s one of the things I can help you with.

You get private access to the people I use to help design my marketing tools.

A lead capture page is a simple one page site where you offer people a
newsletter, special review, video report or some piece of information
and to get it, they must first exchange their contact info
(name, email, phone) with you.

They give you their follow up info, and you give them the
information and follow up with more information via an
email autoresponder (like this one) so you can introduce
yourself, and begin to build a relationship.

This is BASIC marketing on the internet.

You MUST have a lead capture page and your own
autoresponder for follow up.

The vast majority of your sales will happen because
of your email autoresponder.

STEP FOUR: A ‘MyStory’ page

Attraction Marketing is really all about getting people to learn about YOU, before discussing business.

You can build your own web site to tell your story or
you can do something easier and faster:

Facebook!
Blog
Press Release
My Story Page with Social Media List Builder
YouTube

With a personal blog you can choose your name as
a domain name to brand you, and you can add videos,
pics and content at all times.

Powerful tool.

YouTube allows you a profile space where you can
tell your story and you can upload videos to do that
as well for a powerful personal relationship building
resource.

The easiest of all these days is to have your own Facebook page.
You can link to your blog posts, upload pics and videos and keep the
conversation going with your status updates to let people know who
you are and what you’re all about on facebook.

You’ll want a personally hosted wordpress blog later
as you’ll want more control over your content… but facebook
works well for your personal “get to know me better” site
in the beginning.

YouTube and Facebook are free.

STEP FIVE: Your Business Site

Last but not least.

To conduct business online in our niche you need your primary program.

I like to promote business systems that are highly automated.

No reinventing the wheel.

Conversions and adjustments are being measured all
the time and tweaks to the site are done by professionals.

We also focus ONLY on programs that build passive
and residual income with leverage.

Through time, as we duplicate and grow the team,
the passive income grows as well as our direct income.

Training is included so you can simply build and refer…

Products are created and promoted for you within the system…
and you have follow up and closing help by professionals
in a call center.

This is why I choose to align myself with automated business systems
like most top producers in the industry do.

We can then focus on marketing and building relationships.

Leave the selling to the system.

It works.

We also offer our clients lower price point programs so
they can learn the basics and scale up later without taking
a huge financial risk up front. It just depends on how fast
and how much you want to make up front as you learn
to market better.

STEP SIX: Affiliate Marketing

Most people that enter your personal sales funnel
will not join you in your primary or secondary business.

They may already have them.

They may just not be interested, but the ARE looking
for valuable information in your niche.

Affiliate marketing is YOU promoting other people’s
products and services to your list for a fee.

I focus on marketing training.

Information marketing is the highest margin
and fastest sales model I’ve ever seen.

It’s easy to do when you implement this style of marketing.

Again, I simply focus on building my list with
good people and delivering good information.

I also have some other products and information
that I refer but these two convert great and are
items every serious online entrepreneur needs
to have anyway…

And there it is my friend…

A big picture look at what Attraction Marketing looks like.

In our future email lessons we’ll break down each tactic
or part and take it deeper so you get a full understanding
of how all this really works and why it fits so nice together.

This is NOT hard… it may seem so right now,
but as you flow through my own system, you’ll see
how very duplicatable this all is…

So with that… my intention is that you take full
advantage of this information and go make some
big things happen!

I can help you decide which program is best for
your specific situation. Just review the sites and
call or email me!

That simple…

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