Another Cool Video Marketing Tip…

by Franco on April 26, 2009

This tip is mainly for my introverted, shy friends out there that find it a bit difficult to get behind the camera, put on an Oscar caliber performance and broadcast it to the hundreds of millions of people who will have access to it all over the world on YouTube etc…

(talk about the fear of public speaking on sterroids!)

Well… you ain’t sneaking away from this that easily… lol

The power of video marketing and the leverage of youtube is too much to not come up with creative ideas that will help you (like it did me) to get out there, share some valuable information and ‘get er done!’

This is how I did it…

1. Content – what kind and where do I find it?

Your own personality will dictate what type and style you’ll feel comfortable with on videos… there is no
right and wrong… there is just good and bad videos… Good videos will help build your list and attract
good people to you… bad videos can KILL YOUR BUSINESS.

I began by deciding I wanted to attract people already positive about home business and online
marketing and searching to learn how to do it better…

So I took the advice of mentors and decided to post information teaching the BASICS of attraction marketing, list building, lead capture pages, autoresponders, email copywriting, article and discussion forum marketing “How To’s” etc…

99% of this whole industry knows close to ZERO about the BASICS!!! No need to try and get all
“guru” and snow people with info overload when the basics will make you a rock star… (huge hint)

OK – Target market, ‘check’!
Content type, ‘check’!

Where do I find this content? (LOVE this question!)

Have you bought Jon’s Mastermind Home Study Course?

tsk, tsk, tsk…

BEST $200 bucks you’ll ever spend if you’re asking that last question… and you make your cash back with only two sales to other eager students… so easy!

And in that course you’ll have ALL THE CONTENT YOU’LL EVER NEED!

Tight on cash? (no excuse works here buddy!)

Head over to http://www.EzineArticles.com

They have a search feature on the left hand side where you can literally search their ENTIRE database
for articles on every single thing you can ever imagine…

Search for: attraction marketing, list building, lead generation, lead capture pages, autoresponders,
email marketing etc…

Collect 3-5 articles on the topic of choice…

PRESTO my amazing friend… you now have infinite access to content you can use and inject your
own opinions, personality and style… and spin out an article quicker than Valerie (my 20 mth old)
absolutely destroys my book shelves and office papers every day… (seconds! amazing talent!)

Ok so now we have:

1. Target audience
2. Target content choice
3. Content raw material

Still have to figure out how you can whip up a video without whipping out a ‘video’… sounds
pretty impossible… but not for an Empowered Entrepreneur… here’s what I did…

1.) The MIRACLE that is Camtasia

Camtasia is a wonderful piece of software for introverts and shy types like I was… (can’t shut me up now and 10 minutes for youtube comes WAY too fast these days, lol)

But it allows you to record what’s on your screen while you speak into your mic and provide
the audio portion of your video! SWEET!

When I tried it this way… I was like, 1000 times less jittery… promise!

Say I was teaching on the power of the autoresponder…

I’d have camtasia recording my screen which was showing my Aweber autoresponder site… back office etc…

And I had written an outline format of what I wanted to cover…

I read my outline (blog post and article later [hint]) and tested to be sure
it was about 10 minutes…

Then I’d simply ‘read’ (smoothly) my outline while I clicked around showing people
how my autoresponder worked and what I did with it…

It was SO MUCH EASIER!!!

I then uploaded that “Free Video Tutorial” to youtube…

I then posted my outline of the training as a blog post on my blog…

I then posted that same info in article format and submitted on EzineArticles.com

I then went to a couple of my favorite Discussion Forums and posted my into there…

I then went to Facebook and posted a “note” there…

Content loaded… time to promote:

I went to pingomatic.com and submitted the link to my blog post, video, article.

Same on Propeller.com, Stumbleupon.com, DIGG.com etc…

Then I went to Twitter and invited people to check out the free training on my blog… (which had the vid
there too)

And I broadcast an email to my email list and invited them to the same…

And I stopped by facebook and my couple favorite discussion forums and tweaked my
signature files to include the link to my free video training on my blog…

So simple! And other than buying Camtasia (30 day free trial then couple hundred bucks one time)
all this stuff was COMPLETELY FREE!

So option one is to use Camtasia or some type of screen recording and read out
or review your training without being on camera…

Option TWO…

You can create (or have a teenager create) a power point presentation about your topic…

Then use camtasia to record THAT as you flow through your basic training… all else stays the same…

POWERFUL.

And there you have it my friends…

Free stuff.
Content and VALUE based.
Target Audience

And at the end of all training videos:

“For more free training and to learn how to work directly with me directly and
my team and harness the internet to create income streams from home and keep it simple,
grab my free Internet Marketing Newsletter here:

YOUR LIST BUILDING LINK HERE (or blog)”

Happy marketing and go get em!!

P.S. remember to be diligent about using your main keywords in your title, description
and tags… review my other videos on how to do that and you’re all set…

Franco Gonzalez

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Wes Hazlitt April 27, 2009 at 1:42 pm

As usual Franco, more great information on marketing 101. Great to see you producing content again. you are the master!
No reason now for the “video faint at hearts” not to be on youtube now. Love Camtasia – guaranteed not to make you look fat. Talk soon-Wes

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