5 Top Tips for Driving Piles of Free Traffic Using Twitter

By Jeff Bullas: Twitter has been my secret sauce to building an online brand.

It became obvious to me early on that Twitter had the potential to drive traffic to my blog.

So I started growing my followers, tweeting links to my blog and testing different tactics to see what worked and what didn’t. I remember someone saying a few years ago that……”a tweet without a link is a wasted opportunity”.

That made sense to me.

So tweets were always sent with a link that took them from Twitter to my digital asset. That was my online portal and blog.

Why do I know it works?

Data proof.

Here are my last months metrics from Google Analytics on the top 3 social media channels that are driving traffic to my blog.

So Twitter is killing it but it is not given the attention it deserves.

What you don’t notice is the flow on effects that Twitter creates. From the tweet people visit the blog, then they link to the site and this builds search engine authority and traffic. From the Twitter click they also discover your free ebook and subscribe to your email list.

The flow on benefits are much bigger behind the scenes than is apparent at first glance.

Twitter is great for that digital brand discovery.

Twitter is still an enigma to many

It is still an often misunderstood social network.

“What’s the point of Twitter?” was and still is a question raised offline and online. It’s only 140 characters. …..why bother.

Twitter’s necessity was often challenged. Bemusement and confusion as to its purpose on a web that allowed thousands of words and extensive multi-media.

It developed a reputation as a micro-blog. I don’t agree with that. I saw it more as a headline with a bigger purpose in life.

But its news breaking role also started to get noticed.

Today it is emerging into a snack size multi-media stream and ecosystem that allows 6 second “Vine” videos, images, video and live streaming via it’s little brother “Periscope”

But don’t be fooled by its seeming simplicity. It’s a great brand awareness facilitator, traffic driver and viral powerhouse.