Social Commerce. Social Marketing. Social Profit Streams. It’s getting more ‘mainstream’ every day. BIG groups are barely starting to see what you have at your fingertips…

Forrester Research – Doesn’t get any more ‘Blue Ocean Mainstream’ than that…

“Socially connected consumers will strengthen communities and shift power from brands and CRM systems; eventually this will result in empowered communities defining the next generation of products” – Forrester Research

It’s not about just building a cold list of prospects and bombing them with hyped up offer after hyped up offer and spamming them to death.

It’s not about using twitter as a micro spam blaster and gaming the system to get 4,253,649 cold, clueless strangers to “follow” you before dinner tomorrow.

It’s not about using TweetDeck and TweetLater to meet people and before saying hi offering them the magic potion and secret spell to making 23 gazzillion dollars on twitter (like you are) by next week by clicking ‘here’ – it’s not about any of that.

It’s about Seth Godin. Tribes. His new book. If you don’t get to Barnes & Noble tonight and get that little piece of diamond… you can’t be that serious about any of this…

It’s about Building Tribes of Followers to effect change and build movements. It’s about causing a ruckus and nailing your ‘Ninety Five Theses’ to the door of your status quo like Luther did to his…

It’s about Leverage and Connecting. It’s about leadership.

And it’s about time.

Are you positioned?

It’s about Web 3.0 – Social Profit Streams and you should be learning about this now.