The Big Three – The Full Monty

by Franco on June 9, 2015

A good question came in the other day:

“Franco, with all these links I now have some tools, education and training products and my main business program, how do you market all of these without going crazy?”

That’s a great question.

It’s something that confuses new marketers (newbies) a lot.

They join a couple affiliate things, some courses and some tools and then they wonder how they can organize their marketing so they’re not stretched all over the place trying to get new traffic to each individual offer.

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THE BIG THREE: THE FULL MONTY

I created a training on this called “Continuity Marketing” which teaches how I use ONE main lead magnet, build ONE email list and lead into ONE offer to convert leads into sales, which then allows me to market my other solutions on the back end.

So basically here’s how I keep my head from spinning and keep marketing my main offers all together in ONE system:

1. Social Media Marketing attracts my target market to my offers and to myself.

2. Direct Response Marketing with ads in select places also attract the right kind of people to my main capture page offer.

3. I focus on building ONE email list (at first) and offer ONE solution.

4. I convert that ONE offer into sales (cash flow).

5. They’re on my main list so then I email into invites to calls and videos, hangouts and info.

6. In follow up, inside my marketing and value environment, they see other offers.

7. I generate multiple sales that work together, but from ONE main list and funnel.

The magic happens in my email marketing in follow up.

In my follow up emails I let people know my priority is building:

Enviralizer
Simple Freedom Academy
Power Lead System

Those work together for me to form the income streams I want and give the tools and education anyone needs to learn how to market and sell anything else online.

Now, on my blog, people from cold traffic just flowing through can see other tools, traffic sources and courses etc etc that I might have bought in the past or am using now just to market my main business…

…so they find links and click around and may or may not buy other stuff, but I never “PROMOTE” or hard market that stuff… they just stay on my blog or on a fan page etc… passive.

The idea being, I like to earn back in affiliate commissions what I pay in other courses or advertising tools so that all my stuff is basically free.

But my main PROMOTING and MARKETING are always just:

ENVIRALIZER
SIMPLE FREEDOM ACADEMY
POWER LEAD SYSTEM

That’s it.

And it all starts with just one capture page leading into one offer.

Once they’re on my list or coming to our calls and hangouts they quickly learn about “the big three” that I use together.

Hope that helps.

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