FU006 Podcast Fraud Protection

by Franco on September 15, 2014

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The Freedom Uprising Podcast 006: How to Protect Yourself From Podcast Fraud! DON’T GET RIPPED OFF.

In this show I teach you how some fake frauds are manipulating the podcast popularity and search system and “gaming the system” and why that can hurt you.

I also give you some concrete steps on how to identify fake fraudulent podcasts and podcasters.

You’ll learn why this is not a “victimless crime” and how to protect other people as well.

Basically I’m running into a lot of “ex-SEO experts” inside the podcasting world and when I so so many of the same characters that used to “game the system” and cheat on SEO in order to lure gullible newbies to buy products, memberships and coaching programs that were based on lies and strategies that didn’t work or only worked for a very limited time…

…and I started to see so many here in the podcast world, I wondered to myself, “Why would they be here? There’s got to be something shady that they are exploiting in order to invest their time and “skill sets” here with podcasting.

And after doing some research and asking some questions, I discovered HOW they are gaming the system.

It’s ugly.

And they’re loophole probably won’t last long until it gets slapped.

I cover exactly HOW they are gaming the system on the show.

But what concerns me more and what’s more dangerous for you is WHY they are doing it.

In a nutshell, here’s why:

1. They plan on gaming the system from the beginning.

2. The ONLY reason they start podcasting is to game the system to rip you off.

3. They create whole funnels of products, memberships and “coaching” to sell you about topics (how to grow your online business or how to recruit and build a network marketing team) that they have failed at themselves or are not qualified to teach.

4. They create the products and offers they ultimately want to sell you.

5. They start a podcast.

6. They outsource cheap to people with dozens and sometimes thousands of fake social media accounts, for example, on Twitter.

7. They pay to have these outsourcers spam the raw libsyn.com mp3 file of their “podcast” so that tons of people click on it for no reason at all.

8. Why?

9. Because each time ANYONE or ANYTHING triggers a click of that libsyn.com mp3 link, iTunes logs it as a “download” of the podcast.

10. This makes their podcast seem like its popular and it races up the charts (especially the first 8 weeks of new podcasts).

11. They screen capture and take screen shots of their “popular” podcast and use it as social proof for why you should be buying their products and services. That’s how you get swindled and buy inferior products from unqualified people after being lied to and deceived.

12. They do the same thing to attract corporate sponsors and sell advertising on their podcasts, basically stealing money from corporate buyers of advertising.

13. Not all podcasters do this.

14. Some actually do buy advertising of their podcast in good faith.

15. The ones who commit fraud like this should be avoided. How can you trust people like that. Awefull intentions.

HERE IS HOW TO HELP IDENTIFY A FRAUD PODCASTER:

1. If their podcast is being hyped as being so “popular” and having tons of downloads, then it’s logical that that “traffic” and good will would transfer to their:

a.) blog
b.) facebook

2. If it’s pretty similar in traffic, engagement and activity, then it’s a kick butt podcast by a good marketer delivering great service.

3. If you come to their blog and hear crickets and see minimal activity, then your red flag and BS antena should be activated. Something is fish there. Since the podcast lives on their blog and most times podcasts are promoted with the BLOG LINK and not the RAW LIBSYN.COME link, there should be a pretty similar pattern of traffic and activity on the blog itself than on just raw “downloads” of the podcast.

4. Their facebook. Since most of the “hyping” of the podcast will happen in social media, “HEY LOOK MY PODCAST IS THE BEST SINCE THE START OF MANKIND!!! I AM SUCH A GURU!” Then if it was a LEGIT podcast with a growing audience, their facebook engagement and activity should also reflect that. If you show up to their facebook page and it’s like… “crickets” and a ghost town there, then that should also raise your BS Antenna and your RED FLAG.

Protect your wallet from frauds like that.

If that’s how much scheming they put into trying to create a fake illusion of their podcast, imagine what they really think of you and what the agenda is (take as much money from you as fast as they can before you learn how fake they are).

Use your common sense.

Enjoy podcasts from producers of great content.

Be wary of any weird “ghost town” podcasts where the only hype is on social about how “awesome the podcast is” but where that just doesn’t match up when checking their blog and facebook.

And…

Be sure to register and sign up for “Almost Daily Marketing Tips to Your Phone via SMS Texts!” You can grab all the coaching invites and VIP content and tips by texting the one word: FREEDOM to the number: 661-349-8154

Platforms we talk about in this session:

1. Hostmonster

2. Wordpress

3. Aweber Email Autoresponder

Follow the strategy today and create your own awesome marketing blog.

This tip today helps you create a “central hub” for your online business.

Having your own blog has a variety of advantages, which we’ll get into in future shows.

The Freedom Uprising Podcast

Let’s help you build your business online.

FREE TRAINING: Master the Art of List Building Webinar Series

FREEDOM UPRISING: The Copywriting Course (plus Free Tips)

TOOLS & RESOURCES COVERED ON TODAY’S SHOW:

1. Facebook Fan Page

2. 22 Social Facebook Marketing App

3. LeadPages Marketing Funnel Creation Service

4. Aweber Email Autoresponder

5. Hosting for Your Blog

 

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