A funded proposal helps us find qualified prospects. These prospects have several steps that they go through before they get to the meat of the mlm opportunity. Typically a prospect will have done some type of search that has led them to you. The prospect would have read any and all info that was provided about the biz opportunity, signed up for a free report, newsletter subscription, or rss feed that would educate them on the opportunity and network marketing.

Typically, the prospect will make some type of purchase whether its for a product or service, and then continue to accept info from you via autoresponders, emails, and rss feeds. This is where you have become the obvious Authority in the eyes of the prospect. This is what we call the Funded Proposal.

The next step is contact with the prospect. Whether or not this prospect joins at this point, we have generated a lead, and it is one that we did not have to pay a service for. Also, this is typically a lead that has purchased a product or service, which means we have made money from this prospect.

We have actually made money rather than having spent money on this lead, and, we have a high quality lead. Qualifying leads is actually quite easy once we understand how to use attraction marketing techniques. See other posts on how to attract prospects and build your list.