What is a Conversion Rate? Your conversion rate is the number of new subscriptions you receive divided by the total number of unique visitors to your website each day. What is Risk Reversal and what does it mean? Risk reversal is when you remove the risk from the buyer and put the burden of client satisfaction on your shoulders instead of your buyers. In the case of email newsletters, the risk of someone giving up their email address is that they will be sold, spammed or abused in some way.

We all hate getting tons of spam emails. Most ezine publishers are now putting something like this below their subscription box: “Your email address will never be sold or rented”. This is an essential thing to add and a here to, it’s also good to at least test to see if it improves your conversion rate. The following is also a great way to keep subscribers: “No obligation.” AND/OR “Nothing to buy.” This will allow your prospective reader to subconsciously know that you most likely won’t hammer them with solo-mailings or pitch-fests hoping they will buy something.

Once you have developed a trusting relationship, with your subscribers, your recommendations will become very effective. The biggest key to the recommendations you make, is that you only recommend a product or service that you truly believe in. Your reputation is on the line. Depending on how long you have been marketing online, you may know that it may take several contacts with a prospective customer before closing a sale. In addition, you can eventually make a nice income selling sponsor advertising and classified ads. If you’re not publishing an ezine, you are giving away potential subscribers to others in your niche. There is a wealth of information on this site and others, with valuable resources to assist you.