In Marketing your business, especially in the world of online marketing, your first impression, your headline, can lead to either sales success … or failure. Its always important to understand that your headline is the first thing your readers will see, it will be their first impression of you or your site. Make sure that your headlines appeal to your readers interests. Not only can the headline grab the attention of your readers, but they can also make your message easy to read, convey your main selling points, and lead your customer to a sale.

Over the years copywriters have many headline title tactics that have worked extremely well. Here are a few:

1. The Command: Turn your most important benefit into a commanding headline, such as “Make More….,” or “Top 7 New…” (Including a number into your headline is a great way to grab attention)

2. The Testimonial: Why not let your clients do the selling for you? Their commendations can go a long way in convincing others to use your services. Tip: To appear credible, always include your clients’ full names and the cities they live in.

3. The News: “Introducing…” Caution: This only works if you truly have something big to announce that is of interest to the reader. (Something that will make her life or business better.) Don’t try to make news out of something that’s not.

4. The How-to: How-to headlines work very well, because people love information that shows them how to do something. Think of all the benefits your product/service offers and then try creating some “how to” headlines.

5. The Question: A question headline automatically gets your readers involved in your message, because they answer it in their minds. Many people will read further into your letter, ad, or Web site copy just to find out what answer or solution you provide. Again, make sure the question focuses on the reader’s interest, not yours.

Once your readers know you have something they’re interested in seeing, they’ll take the time to read the entire post.