Are your emails, newsletters, or website copy lacking the Attraction they really deserve? Is this your first go at creating content for your site or ad copy for direct mail pieces?

Most readers tend to be skeptical, even suspicious of information when its provided by a corporation. However, we welcome and seek out advice from qualified persons who have our best interests at heart.

We typically seek out and also welcome advice from someone who has solved a problem that we’re struggling with. When writing copy we need to put on a friendly or highly qualified face on our copy. Avoid the non human robotic drill.

Speak to your audience. Talk to your reader as though they were right in front of you. Instead of talking about how “we” do something or how things happen to us, talk to the reader about his/her life … his/her future … and most importantly, his/her feelings.

Use the word “YOU” as often as you can without overdoing it. Your prospect doesn’t really care about you, your business, your product or anything else you have to offer. Your prospect is interested in the prospect!

Another way of speaking to your audience is to talk about the reader. Yes, its true that x thousand Children every year are lured into private chat rooms where they are eventually lured away from home by predators. By saying it this way, you are making it real…and you are not talking about him or her, but x thousand other children.

Find ways to personalize statistics: “As a man over age 40, your chances are one in x of having a heart attack this year.” Yikes! Now, you’ve got my attention!

This is part one in a series of *??*. For more Revolutionary Copywriting Ideas read the upcoming *?* parts in this series.

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