Being Successful online isn’t just as simple as setting up a website and having a product or service to sell, you need to attract visitors , make them want to come back, and then find ways to keep them coming back for more!

Fourth, you need to view everything you do through the eyes of your potential customer. Make everything you market and create content for about THEM, and NOT about you. When creating attraction marketing content and ads, use the word YOU at least three times more than you use the word I. Whether or not YOU believe it, most people don’t really care about you and what you have done. On your profile or About page list your accomplishments, training, and education, but aside from that turn your knowledge and experience into information that relates to the customer and visitor.

Fifth, tell people who you are, provide them with contact information and don’t be anonymous. Your picture should be on your web site, as well as where you are located, a phone number and valid email address.

You don’t need to list your home address, but give them an idea of where you live. There is nothing worse than a web site promising you overnight riches with no contact information. I don’t know about you, but to me, this screams “SCAM” very loudly. If your not willing to really be online, and let people know who you are, then you really aren’t ready to be in business.

Sixth, automate your business as much as possible from the very beginning. Use autoresponders to provide highly requested information about your product or service and for those interested in a specific offer. Most people don’t make a purchase on their first visit, it usually takes seven to nine visits before most people buy. Most of our business (for those of use in the Reverse Funnel System) is already automated, but using automation in our business is a necessity. Its also necessary to check on that automation on a frequent basis to make sure it is properly working or that you may not have mistakenly done something wrong to make it work incorrectly. Don’t give up too early, or you’ll miss the pot of gold at the end of the web !

For the rest of the list, read part 3 tomorrow.