The Importance of List Building

by Franco on May 22, 2010

List Building.

If you can master just ONE little skill to build your online network marketing or internet marketing business, whether you’re using “attraction marketing,” “direct response marketing,” or “HYPED up MONEY GAMES” – heck man…

If you can learn to do ONE SIMPLE THING that will save your ASSets – it is to get VERY GOOD at List Building.

Building your list of prospects is the most valuable activity and the most sustainable thing you can in your home based business.

Most people ignore this.

They get lazy.

They go straight for the “kill” and they end up repelling countless people who were in no way, shape or form interested in THEM, their MLM game, their overpriced juice, lotion, potion or vitamin or in the whole “scene” of “get-rich-quick” or “get-rich-slow” for that matter.

They blow it.

They try to just “pitch” their salvation MLM at them incessantly at people who are not remotely interested and when that fails, it’s “Oh whoa is me, another “program” didn’t work…” instead of…

“What the hell is wrong with me??”

“How can I become a better marketer?”

“How can I become a better attractor of people?”

“How can I advertise better?”

“How can I promote better?”

“How can I teach and inspire people better?”

“How can I market and SELL better?”

“How can I become the person I need to be to command SUCCESS in this field?”

SO few ask those tough but critical questions.

They keep finding ANYONE or ANYTHING to blame their failures on.

But here’s the bottom line…

If you DO NOT get productive at BUILDING A LIST…


The heart and soul and life blood of making money from home on the internet…

If you do NOT create or leverage a system hell bent on making you a MASTER of list building…



Until you have a MECHANISM that can convert lurkers, and the general public into cash sales, you have anything BUT a business and certainly a monthly liability that you probably are starting to NOT be able to afford.

Tony Robbins had a list building “MECHANISM” called a late night TV info-mercial. Fifty+ MILLION saw it. A million or so from that list building effort gave him $177 for his twelve audio CD kit and then hundreds of thousands “upgraded” and shoved $500 to $2,500 to brother Tony for his seminars. Not too shabby. And it all started with a SYSTEM purely designed as a LIST BUILDING mechanism for his ongoing Marketing Funnel and back end sales.

The magic, however, was his MECHANISM – the SYSTEM. Not the product.

Now – not only does his product absolutely ROCK, but it’s already assumed, and known that all his products are “TOP SHELF” – super high quality. It was his SYSTEM or MECHANISM that took his $177 buyers from his list building marketing funnel and converted them to a 2nd and a 3rd sale of which ROCKET FUELED his fast fortune. Obviously had his product SUCKED EGGS, the “mechanism” would have pushed up daisies – quickly.

When The Internet and Networking Remains a Monthly “Bill” You Remain in Your Own Business Failure.

Barnes & Noble’s also has a “mechanism.” They blow you away with comfort and luxury. They siphon hot latte’s into you and then at the cash register they smile and ask you…

“Hey, membership is only $37 annually and saves everyone 10% on each book, do you like to save money?”


Apparently 14.7 MILLION people said, “YES!” and joined!

The beginning, or, Front End of this concept is simple…

A List Building Mechanism is CRITICAL.

No List Building = No Money

More on that in our next episode in the saga…

Ready to get your List Building system rocking and rolling?

Find us…

Call me…

Email me…

Come to our free training webinars…

Look around the blog…

We’re easy to find!

Franco Gonzalez

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