How To Cement Readership Online!
In this article: Why the average website visit lasts all of 8 seconds …
An often overlooked distinction between online and offline messaging dynamics …
Death of the “short copy/long copy†debate …
The biggest campaign planning mistake even experienced marketing people make every single day …
And more!
Dear Business List Builder,
I read somewhere that selling online is like selling to someone suffering from Attention Deficit Hyperactivity Disorder. That’s a great analogy. The average web surfer …
Often does not give close attention to details
Has difficulty remaining attentive to a given task
Frequently ignores instructions
Avoids doing things that require mental effort
Is easily distracted
Often fidgets with hands
Feels restless
Is “on the go”, acts as if “driven by a motor”
Often acts impulsively
Is it any wonder the average website visit lasts all of 8 seconds?
The attention deficit crisis is, of course, nothing new. Advertisers have been battling it for 150 years, but online we face new and unique challenges …
There is no such thing as the full-page display ad online, where you compete directly for random eyeballs with other ads and editorial content in an attempt to tell a detailed sales story. There’s no such thing as the magalog or tabloid or sales letter that you foist on highly targeted prospects in one big bang. Read the Rest of this great article.
What a great article and way of looking at internet marketing and the process of direct selling and attraction list building. The lessons you can learn and apply with grow your business very dramatically in a very short time, knowledge is that until you apply it, then it becomes wisdom!
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