Email marketers and ezine publishers are always trying to improve their deliverability, here are some tips to check off:
#1 Use a static IP address
#2 Ask a few keys questions
#3 Make sure your DNS entry is complete and correct
#4 Publish an SPF record for your domain
#5 See unsubsribes as a good thing
#6 Keep an eye on delivery rates at individual ISPs.
#7 Test your content
#8 Test for legibility
#9 Use a professional email marketing solution.
#10 Respect the recipient
“A well-timed, well-crafted email is much more likely to accomplish your goals than a steady stream of opportunistic, impersonal, or out-of-context message.” Make sure that your email campaigns are holding up their end of the bargain. Your site is there to provide information for visitors, your email should also be informative, but, you need to be driving traffic to your website with the ultimate goal of selling your product or service.
Many people make the mistake of putting their personal email address and name as the from field. This is a huge mistake! There’s an ezine mistake that I’ve been seeing more of lately and while my solution to it may not apply to many of the tens of thousands of readers of Ezine-Tips; For the few dozen to a hundred who are doing this brand mistake, I hope it improves your ezine experience.
Do your members filter your email newsletter? Most of those that save an email newsletter will take this sort of design. If your members filter your email newsletter to read later, they often will filter based on the from field and that means any personal emails you send to your user/client base will be filtered into a box that may never be seen again. Come join us…
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