Direct Response Marketing, What is the Secret?

by Franco on January 5, 2008

Do you want to learn how to improve your business with while optimizing your business performance? This is typically a slow time of year, but there are things you can be doing now to attract future sales.

Is Everything…Here’s Why!

From the first day you started your business, you were taught that knowledge about what you do was exactly what you needed to become successful. Your “professionalism” would be the key to your success. There may have even been those who said that customers would flock to you once they heard you were in business and when they heard how great a product and salesperson you are, whoa….what a load of crap! You might get a few of those kind of sales, but, don’t count on them being the sustaining part of your sales.

This next sentence may be one of the most important things you learn: Knowing how to get customers, clients or prospects is infinitely more important than any other knowledge you may ever attain!

If you want your phone to ring or your leads to come flowing in, your advertising MUST get people’s Attention. When you write copy for your website or blog, you want to to Arouse Emotions!

This list was passed along to me as a helpful reminder for me. Always remember to follow this proven five-step formula in every bit of marketing and advertising you do:

1. Get Attention!

2. Arouse interest and emotion.

3. Tell an interesting story in a believable way.

4. Offer an incentive to take action…NOW.

5. Ask for action, and make it easy for people to do it.

We will cover more tips for your Direct Marketing in future posts, in the meantime, keep this list handy and make sure that you refer to it constantly.


Come Join Us!

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