Science of Persuasion and Robert Cialdini

by Franco on February 4, 2015

The Science of Persuasion with Dr. Robert Cialdini

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Robert Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT.

The Six Universal Principles of Persuasion:

1. Reciprocity (“what you give away, you get to keep”)

2. Scarcity (people want more of what they can’t have)

3. Authority (people buy from credible, knowledgeable experts)

4. Consistency

5. Liking

6. Consensus (social proof, testimonials)

There you have it.

Using these 6 universal principles of persuasion can help you increase sales in your business.

You can apply them to whatever you’re doing now, you can reinvent the wheel and hope you get it right in inserting these principles in your own offers and methods, or you can do what I did, and just leverage these principles in your current marketing and also offer programs that already have them embedded for you.

To do that, click here and watch this strange video.

It already uses all these proven principles and converts extremely well for me and over 150,000 other affiliates too.




P.S. About Robert Cialdini:

Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University has spent his entire career researching the science of influence earning him a worldwide reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion, are the result of decades of peer-reviewed published research on why people comply with requests. Influence has sold over 2 million copies, is a New York Times Bestseller and has been published in twenty-eight languages. Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”

Sean Penn Influence and Persuasion

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