Is Long Copy Out?

by Franco on December 6, 2007

After having read several great reports that have recently come out, I found some great info on direct sales and long copy sales letters. There has been a decline in long copy salesletters and an increase in the popularity and versatility of video-based salesletters. Especially after reading the Friday Traffic Report the other day, and seeing Michael Frotin post, I thought it would be timely to share some thoughts…

Both and have touched on this very subject in their latest reports (The Rebirth of Internet Marketing, John Reese and The Death of The Salesletter, Michel Fortin) and have stated what I have thought for some time, and that is that long copy salesletters are great if they are good, compelling, personal, and if they strike the user’s ego.

There are so many spammers and marketers that are out there to grab the customers money and run, and then there are those of us who are there to supply information and to be of help to others. Of course we all want to make money, that is our business, but, is changing. In order to have long-term, steady, sustainable success and growth, we have to evolve with technology.

Long copy devices will falter more and more over time or be perceived as Michel Fortin says, as snake oil salesmen by an increasing majority of people. The copy we produce will need to be better, and we will have to work harder at communicating proof, credibility, and trustworthiness in our copy.

In the past few years we have seen technology grow and expand in many ways, we have seen some technologies come and then leave….others have stayed a bit longer, or have evolved. In direct sales its important to be able to not only spot the new trends, but to spot the important trends that affect how we understand and serve our markets better.

Some trends are simply trends whereas other trends are the result of a trend that has taken shape in a new form or expanded on the previous form. As Michael has stated, in watching these trends we can spot behavioral patterns which will tell us more about our market. Our job as salesman and saleswomen is to serve, and to sale, more effectively. When customers, prospects, whatever you choose to call them, come to your site, you want them to stay long enough to absorb the information you are providing.

With Web 2.0 strategies, our job is made much easier. Allow your visitors to collect information and act on the data that you provide, in a way that best suits them. What are these technologies? Instant messengers, blogs, RSS feeds, emails, alerts, widgets, applications, push technologies, multi-tabbed browsers, and the list goes on. All that having been said, there is a place for long copy, when used correctly and informatively. Use all the resources that are available to you.

Never underestimate the possibility of a technology.

If a particular technology needs tweeking….tweek it…make it better and use it to benefit others.

For Information:

The Friday Traffic Report:

http://www.jackhumphrey.com/fridaytrafficreport/

John Reese:

http://www.marketingsecrets.com/index.html

Michel Fortin:

http://www.michelfortin.com/

{ 42 comments… read them below or add one }

Hollis July 6, 2022 at 3:05 am

Hi there I am so excited I found your weblog, I really found you by error, while I was looking on Aol for something else, Regardless I am here now and would just
like to say thanks a lot for a marvelous post and
a all round exciting blog (I also love the theme/design), I don’t have time to browse it all at the minute but I have book-marked it and
also added in your RSS feeds, so when I have time I will be back to read a lot more, Please
do keep up the awesome work.

Frieda July 5, 2022 at 5:22 pm

Hey very interesting blog!

Erdal Can Alkoçlar June 21, 2022 at 2:00 am

Thank you for every other informative blog.

Brock June 5, 2022 at 5:08 am

I believe that is among the so much vital information for me.

And i’m glad reading your article. But wanna remark on some basic issues, The site style
is wonderful, the articles is in reality great : D.
Excellent job, cheers

Marianne June 4, 2022 at 6:16 pm

If you wish for to increase your familiarity only keep visiting this web site and be
updated with the latest news posted here.

Lindsey June 3, 2022 at 6:54 pm

It’s hard to find knowledgeable people in this
particular topic, however, you seem like you know what you’re talking about!
Thanks

Lorrie June 2, 2022 at 8:22 am

Hi there! Someone in my Facebook group shared this
website with us so I came to take a look. I’m definitely enjoying the information. I’m bookmarking and will be tweeting this to my followers!

Terrific blog and brilliant design.

Paulette June 1, 2022 at 12:55 pm

Hey There. I found your blog using msn. That is a really well written article.
I’ll be sure to bookmark it and return to learn more of your useful
info. Thank you for the post. I’ll definitely comeback.

Terrance June 1, 2022 at 10:44 am

You really make it seem so easy with your presentation but I find this topic
to be really something which I think I would never understand.
It seems too complex and very broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!

blog June 1, 2022 at 8:32 am

Hello there! I know this is kinda off topic but I was wondering which blog platform are you using for this website? I’m getting sick and tired of Wordpress because I’ve had issues with hackers and I’m looking at alternatives for another platform. I would be awesome if you could point me in the direction of a good platform.|

Article May 31, 2022 at 11:47 pm

For latest information you have to pay a quick visit the web and on internet I found this web site as a most excellent site for hottest updates.|

Hugh May 31, 2022 at 10:46 pm

You’ve made some good points there. I looked on the internet for
more information about the issue and found most people will go along with your views on this website.

Birgit May 31, 2022 at 10:07 pm

Hi there to all, how is all, I think every one is getting more from this website,
and your views are fastidious designed for new users.

agree with this May 31, 2022 at 11:14 am

A person essentially lend a hand to make critically articles I might state. That is the very first time I frequented your web page and to this point? I surprised with the analysis you made to create this particular put up incredible. Fantastic task!|

hovarda casino May 20, 2022 at 5:15 pm

Hepinizin bildiği gibi ülkemizde canlı casino ve bahis siteleri yasal değildir. Bundan dolayı BTK tarafından aldıkları yasak nedeniyle sıklıkla adres …

instagram düşmeyen takipçi satın al May 16, 2022 at 10:25 pm

Hello dear sharers. We are grateful to you for the quality content and valuable information you have made.

Celia May 16, 2022 at 4:15 pm

I was just telling my friend about that.

hi May 16, 2022 at 1:06 pm

Hi, after reading this amazing article i am also cheerful to share my experience here with friends.|

instagram izlenme hilesi May 9, 2022 at 4:31 pm

sitenizdeki iceerikler cok iyi

instagram yorum hilesi May 8, 2022 at 9:06 am

sitenizdeki iceerikler cok iyi

hotshot bald cop May 7, 2022 at 11:30 am

That’s a great point

Stanton May 5, 2022 at 4:52 am

You ought to be a part of a contest for one of the highest quality websites on the web.
I most certainly will highly recommend this website!

Lucy May 4, 2022 at 9:32 pm

It’s an remarkable piece of writing for all the online viewers; they will get advantage from it I am sure.

Lino May 4, 2022 at 7:51 pm

Hello to every , because I am genuinely keen of reading this website’s post to be updated on a regular basis.

It contains nice information.

Abel May 3, 2022 at 7:31 pm

Thanks for any other fantastic post. The place else could anyone get that kind of info in such a perfect means of writing?
I have a presentation next week, and I’m on the search for such information.

Deborah May 3, 2022 at 3:41 pm

Asking questions are actually fastidious thing if you are not understanding something fully,
but this post offers good understanding yet.

child porn May 3, 2022 at 11:50 am

Nice article inspiring thanks. child porn , Google porn , sex izle , Baby porn

Marianne May 3, 2022 at 1:15 am

Thanks for the auspicious writeup. It in reality used to be a enjoyment account it.
Glance advanced to more brought agreeable from you! By the
way, how could we keep in touch?

Betsey May 2, 2022 at 10:40 pm

I’m not sure where you’re getting your info, but good topic.
I needs to spend some time learning more or understanding more.

Thanks for great information I was looking
for this information for my mission.

Alyce May 2, 2022 at 8:30 pm

Hello! I’ve been reading your site for some time now and finally
got the courage to go ahead and give you a shout out from
Houston Texas! Just wanted to mention keep up the good work!

Sheila May 2, 2022 at 4:25 pm

Ahaa, its good discussion regarding this article here at this weblog, I have read all that, so
at this time me also commenting at this place.

hotshot bald cop April 25, 2022 at 8:38 am

Right on my man!

deneme bonusu veren siteler April 19, 2022 at 1:55 pm

sitenizdeki yazilar gercekten guzel

deneme bonusu veren siteler March 19, 2022 at 3:04 pm

excellent site

bahis siteleri March 15, 2022 at 5:41 am

sitenizdeki yazilar cok guzel

bahis siteleri February 22, 2022 at 4:41 am

sienizde yer alan sunumlar cok guzel

eticaret sitesi February 20, 2022 at 8:01 pm

Great blog, I follow you with pleasure, I admire your articles. You are also welcome to visit our website.

deneme bonusu veren siteler February 3, 2022 at 10:45 am

sitelerdeki gorseller cok harika

instagram begeni November 25, 2021 at 8:13 pm

herkes fenomen olabilir artik tiktok takipci alin

youtube abone satın al November 23, 2021 at 4:56 pm

harika takipciler geliyor en hizli sistem

youtube yorum satın al November 6, 2021 at 1:59 am

thanks you very good

takipçi satın al September 3, 2021 at 7:53 am

takipçi satın al

Leave a Comment

{ 6 trackbacks }

Previous post:

Next post: