Discover Ways to Create Unique Headlines, Part VI

by Franco on February 22, 2008

In the last section we talked alot about forming our thoughts and using punctuation in our copy. In this last section we are going to tie things together, wrap it all up and send you on your way to bigger and better copy!

How do you grab your attention in every paragraph? Use connecting words at the beginning.

Communicating your point is a very important part of writing each paragraph, but, it should also make you a sale. It should “sell” the prospect on the idea of reading the next paragraph.

Using connecting words at the beginning paragraphs is a simple way to keep the momentum of your copy moving: “And” … “Plus” … “But” … “Furthermore” … “Moreover” … “What’s more” … “And there’s more:” … and “Even worse”.

A good rule of thumb is to keep words like, but, out of your copy if you can. Keep those kinds of negatives out and use positives such as “And”.

What is a contraction? It’s a way of shortening words to keep the momentum going.

Unless it makes more sense I use contractions. When we talk, don’t we use the shortened version? Unless of course, it makes more sense or conveys the real meaning. If its really important to get the message to my prospect, I’ll ad emphasis to it with an underline, italics, or capitalization.

Be specific when conveying your message. Every time you generalize in your text, you are creating a reason for your prospect to leave. Instead of saying “you’ll save money” tell your prospect exactly how much money he’ll save.

Consider using questions when they fit with your overall idea. Sometimes, asking a question makes a statement. Yes, sometimes questions can be weak, but, sometimes a hypothetical can make for a powerful statement.

If used properly, questions can often be used to demonstrate that you already know and empathize with the answer. They can also be a great way to demonstrate how horrifying the alternative can be.

If you are in doubt about whether you should keep something or cut it out, then cut it out. Sometimes we get carried away in our writing and when its time to go back and make revisions, we find that our real message got lost clear down in the middle of the paragraph or middle of the page.

Cutting out what doesn’t really need to be said, or things that have been repeated several times will enable your reader to get to the meat of the page and will help you convert more sales and leads.

Break All the rules! If you want! Just because a particular technique or idea isn’t popular, doesn’t mean you can’t use it.

Be creative and daring. Just because it hasn’t been done or isn’t highly regarded, doesn’t mean that you shouldn’t try it and see if it works or not. Copywriting is all about . You are creating copy that will attract your niche specific prospect. You are going to know better than anyone else, what your goals are and how you intend on accomplishing them. Benefit from others mistakes, but don’t be afraid to make some of your own everyonce in a while.

Join the Global Mentors Team, and see what works for us. Come bring your new ideas and enthusiasm to the table…and start creating the lifestyle you want!

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