In Part IV we discussed Powerful words and making our content easily readable. In this next section, we are going to cover the structure of our copy.
If you have taken classes in Creative Writing or Copywriting online or offline, you may have been instructed to use short words, as though an eighth-grader was reading. You may also have been told that your average word length should be no longer than five letters for each word…did they also instruct you to divide the number of letters in the paragraph by the number of words in each paragraph to make sure that the average word is no more than five letters long. This is crazy!
What do I do? I use the shorter word…if it means the same thing, and conveys the same feeling. Why use big words or uncommon words if you can say the same thing with the shorter word?
If a longer word or phrase conveys your message more precisely or conveys your thoughts or feelings that you intend, then go for it!
Short sentences are much easier for your prospect to not only read, but digest. Making your sentences This is the time you are using to get al your thoughts down on paper, you can edit all these things on your revision.
A good rule of thumb to use when writing is, to make every word you write tell the story. Keep it concise.
Count your commas, they can be warning flags that your sentence is a run on. Commas can also show how smart you are…
Be conscious of how and where you place your words and your punctuation.
If copywriting isn’t your strength, Join The Global Mentors Team, and use our knowledge and expertise on what works and what doesn’t.
{ 44 comments… read them below or add one }
← Previous Comments
Great Blog!
Great Blog!
Thank you for every other informative blog.
Thanks in favor of sharing such a nice idea, paragraph is nice, thats why
i have read it fully
Hi, always i used to check blog posts here early in the daylight, because i enjoy to find out
more and more.
Global digital byrå som erbjuder webbutveckling, webbdesign, digital marknadsföring, säker hosting och tjänster för digital omvandling.
Superb, what a blog it is! This web site presents useful facts to us, keep it up.
Very energetic blog, I loved that a lot.
Will there be a part 2?
Good day I am so thrilled I found your web site, I really
found you by error, while I was searching
on Aol for something else, Anyways I am here now and
would just like to say thanks a lot for a incredible post and a all round interesting blog (I also love the theme/design), I don’t have
time to look over it all at the moment but I have saved
it and also added in your RSS feeds, so when I have time I
will be back to read a great deal more, Please do keep up the awesome work.
Nice answer back in return of this issue with genuine arguments
and explaining all regarding that.
I do not even know how I ended up here, but I assumed this
post was once great. I do not understand who you’re however certainly you’re going
to a famous blogger for those who are not already.
Cheers!
always i used to read smaller articles or reviews that as well clear their motive,
and that is also happening with this paragraph which I am reading at this time.
Hi there, just became aware of your blog through Google, and found that it’s truly informative. I’m going to watch out for brussels. I will be grateful if you continue this in future. Many people will be benefited from your writing. Cheers!|
}
I am really impressed together with your writing skills as well as with the structure in your blog.
Is this a paid topic or did you customize it yourself?
Either way keep up the excellent high quality writing, it is uncommon to see a great blog like
this one today..
Attractive component to content. I simply stumbled upon your blog and in accession capital to say that
I acquire actually enjoyed account your blog posts.
Any way I will be subscribing for your augment or even I success you access persistently fast.
I don’t know if it’s just me or if perhaps everyone else encountering issues with your website.
It appears like some of the text within your posts are running off the screen. Can somebody
else please provide feedback and let me know if this is
happening to them as well? This may be a issue with
my internet browser because I’ve had this happen before.
Appreciate it
I will right away grasp your rss feed as I can’t to find your email subscription link or e-newsletter service. Do you’ve any? Kindly permit me recognise in order that I may subscribe. Thanks.|
Thank you for great article. 国产线播放免费人成视频播放 国产线播放免费人成视频播放 b是不是越日越大 日本成本人av无码免费
No matter if some one searches for his required thing, thus he/she needs to be available that in detail, therefore that thing is maintained over here.|
Why is it I always really feel like you do?
I didn’t know that.
Thank you for content. Area rugs and online home decor store.
Why is it I always really feel like you do?
I didn’t know that.
Hmm is anyone else experiencing problems with the images on this blog loading?
I’m trying to figure out if its a problem on my end or if it’s
the blog. Any feed-back would be greatly appreciated.
Hey There. I found your blog the usage of msn. This is
a very neatly written article. I will be sure to
bookmark it and return to learn extra of your helpful info.
Thanks for the post. I’ll certainly return.
I’m not that much of a online reader to be honest but
your sites really nice, keep it up! I’ll go ahead and bookmark your site to come back down the road.
Many thanks
Thank you for the auspicious writeup. It in fact was
a amusement account it. Look advanced to far added agreeable
from you! By the way, how can we communicate?
Useful information. Lucky me I found your website unintentionally, and I’m surprised
why this coincidence did not came about in advance!
I bookmarked it.
Hi there to every one, it’s truly a nice for me to go to see this
site, it includes precious Information.
Wow, incredible blog format! How lengthy have you been blogging for?
you made running a blog look easy. The total look of
your website is fantastic, as well as the content material!
When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several
e-mails with the same comment. Is there any way you can remove people from that service?
Appreciate it!
Hi colleagues, how is the whole thing, and what you wish for
to say regarding this article, in my view its in fact amazing designed for
me.
I got this web site from my buddy who shared with me concerning this web page and at the moment this time
I am visiting this site and reading very informative articles or reviews here.
It’s actually a great and helpful piece of info. I am glad
that you just shared this helpful information with us. Please keep us
up to date like this. Thanks for sharing.
I have been browsing on-line greater than three hours
these days, but I by no means found any interesting article like yours.
It’s beautiful value enough for me. In my opinion, if all web owners and bloggers
made good content as you did, the net will likely be a lot more useful than ever
before.
Very nice post. I just stumbled upon your weblog and wished to say that I’ve really enjoyed browsing your blog posts.
After all I will be subscribing to your rss feed and I
hope you write again soon!
Howdy! This is my 1st comment here so I just wanted to give
a quick shout out and say I really enjoy reading
your articles. Can you recommend any other blogs/websites/forums that go
over the same subjects? Thanks a lot!
Hello there! This is my first visit to your blog!
We are a collection of volunteers and starting a new initiative in a community in the
same niche. Your blog provided us useful information to work
on. You have done a wonderful job!
My brother suggested I might like this web site. He was totally
right. This post actually made my day. You can not imagine simply how much time I had spent for this info!
Thanks!
Pretty section of content. I just stumbled upon your site and in accession capital to assert
that I get actually enjoyed account your blog posts.
Any way I’ll be subscribing to your augment and even I achievement you access consistently quickly.
hi!,I like your writing so a lot! percentage we keep in touch more approximately your article on AOL?
I need an expert in this area to unravel my problem. May be
that is you! Looking ahead to see you.
Excellent blog here! Additionally your site quite
a bit up fast! What web host are you the use of?
Can I am getting your associate hyperlink in your host?
I want my site loaded up as quickly as yours lol