Discover Ways to Create Unique Headlines, Part III

by Franco on February 15, 2008

In Part II we found new ways to really get to the heart and mind of the reader, here we begin the next section in the series…

Never fear an occasional obvious overstatement. Even in everyday speech we overstate the obvious…and sometimes less obvious.

Now, I’m not suggesting that you exaggerate what your product does, but, often using an obvious overstatement or over-the-top phrase allows you to demonstrate how intensely you feel about a particular point. It also brings the reader in, or them to the information.

One way to really grab their attention is to write something like…

“Some lawyers are so greedy, they’ll gladly run down your car or chase you through the hospital – just to get to your wallet or the insurance companies profits!”

Is it true? Who knows? Some might even say it is! Would this actually really happen? Most of us know lawyers as ambulance chasers, or other expletive phrases, but we also hear how greedy lawyers are, and how they will nickle and dime you to death or make sure that no matter what happens in the case, they get their money first. How many of us have ever had to deal with a lawyer? Was it cheap? Its doubtful that you can ever get any information or service from a lawyer for less than an arm or a leg. And, if you have been the one with a case, did the check that was written by the insurance company actually end up in your pocket or in the pocket of the law firm? Writing your copy with an occassional overstatement will get every one of your readers emotionally involved and on your side.

Use colloquiall speech. In other words, speak the language. Speak to them as they are used to being spoken to. Speak your Prospects Language!

Not all jargon is bad! If you have done any reading at all in regards to writing, you may have heard many of the copywriting guru’s tell you to avoid using technical terms and industry jargon altogether. That’s a bunch of baloney! Many times the selective use of jargon comes in handy when writing for a specific audience.

such as…

  • When the jargon’s meaning is familiar to the reader – especially investors and medical patients. By using jargon, you are respecting the prospects intelligence, by speaking a language he understands and is comfortable with.
  • When the jargon is being spoken – in moderation – by an expert, it demonstrates the expert’s, expertise or authority in their field. We expect people in highly educated professions to be proficient in the use of their particular jargon and terrminology.

In the next section of the series, we will be covering figures of speech and powerful words and phrases.

Come Join a Winning Team!! It’s really quite simple…sign up for our “Free Instant Information” in the sidebar to the right.

{ 19 comments… read them below or add one }

Willis June 5, 2022 at 6:50 am

Unquestionably consider that that you stated. Your favorite justification seemed to be on the internet
the easiest factor to take note of. I say to you, I certainly
get annoyed even as other people consider issues that they
just don’t realize about. You controlled to hit the nail upon the highest as smartly as defined out the whole thing with no need side-effects , folks could
take a signal. Will likely be again to get more.
Thank you

Greta June 4, 2022 at 10:51 pm

With havin so much written content do you ever run into any issues of plagorism or copyright
infringement? My blog has a lot of unique content I’ve either authored myself or outsourced but it seems a lot
of it is popping it up all over the web without my permission.
Do you know any techniques to help reduce content from being
ripped off? I’d definitely appreciate it.

Kyle June 4, 2022 at 9:18 am

I am not sure where you are getting your information, but great topic.
I needs to spend some time learning much more or understanding more.
Thanks for great information I was looking for this information for my mission.

June June 4, 2022 at 8:38 am

With havin so much content do you ever run into any problems of plagorism or copyright infringement?
My site has a lot of exclusive content I’ve either authored
myself or outsourced but it seems a lot of it is popping it up all over
the web without my permission. Do you know any solutions to
help stop content from being stolen? I’d definitely appreciate it.

Dustin June 4, 2022 at 6:49 am

Hello would you mind sharing which blog platform you’re using?
I’m going to start my own blog in the near future but I’m having a difficult time deciding between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your design seems different
then most blogs and I’m looking for something unique.
P.S Sorry for getting off-topic but I had to
ask!

Kazuko June 4, 2022 at 4:57 am

Hi there very nice web site!! Guy .. Excellent .. Wonderful
.. I will bookmark your site and take the feeds
also? I’m satisfied to search out so many helpful info right here in the put up,
we want develop more techniques on this regard, thanks for sharing.
. . . . .

Andres June 4, 2022 at 12:11 am

Have you ever thought about publishing an ebook or guest authoring on other sites?
I have a blog based upon on the same subjects you discuss and would really like to have
you share some stories/information. I know my subscribers would enjoy your
work. If you are even remotely interested, feel free to shoot me an email.

Tamika June 3, 2022 at 1:37 pm

I wanted to thank you for this fantastic read!!
I certainly loved every bit of it. I’ve got you book
marked to look at new things you post…

Kathrin June 3, 2022 at 11:30 am

After I originally left a comment I appear to have clicked on the -Notify
me when new comments are added- checkbox and from now on every
time a comment is added I receive four emails with the same comment.
There has to be a way you are able to remove me
from that service? Thanks a lot!

Helen June 2, 2022 at 9:19 am

This is the right webpage for anybody who wishes to understand this topic.
You know a whole lot its almost hard to argue with you (not that I actually will need to…HaHa).
You definitely put a fresh spin on a subject that’s been written about for decades.
Excellent stuff, just wonderful!

Jaxon June 2, 2022 at 5:00 am

I’m not sure exactly why but this blog is loading incredibly slow for me.
Is anyone else having this problem or is it a issue on my end?
I’ll check back later and see if the problem still exists.

Harry June 2, 2022 at 1:56 am

Fine way of explaining, and good paragraph to obtain facts about my presentation topic, which i am going to deliver in college.

check it out June 1, 2022 at 10:43 am

I was suggested this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my trouble. You are incredible! Thanks!|

a fantastic read June 1, 2022 at 5:07 am

Admiring the persistence you put into your website and detailed information you present. It’s good to come across a blog every once in a while that isn’t the same old rehashed information. Excellent read! I’ve saved your site and I’m adding your RSS feeds to my Google account.|

additional hints May 31, 2022 at 4:39 pm

Simply wish to say your article is as amazing. The clarity in your post is simply nice and i could assume you are an expert on this subject. Well with your permission allow me to grab your feed to keep up to date with forthcoming post. Thanks a million and please continue the enjoyable work.|

hijyen belgesi May 25, 2022 at 2:59 am

hijyen belgesi

hi May 16, 2022 at 5:11 pm

It’s nearly impossible to find well-informed people in this particular subject, however, you seem like you know what you’re talking about! Thanks|

Fran May 16, 2022 at 12:33 pm

I didn’t know that.

hot shot bald cop May 7, 2022 at 5:30 pm

Right on my man!

Leave a Comment

Previous post:

Next post: