Copywriting Micro Clinic 1

by Franco on January 28, 2012

Here is something to think about…..

A Son’s Letter

I think of you a lot dear Dad, since you’ve gone away.

I think of you and miss you every hour, of every day.

I hate to tell you all the news, for it may make you sad.

For things are so much different, since we lost you Dad.

You know that nice big house we had, my mother, you and me?

Well, we don’t live there anymore, for we had to move you see.

The bank, well, it was awful, they said we couldn’t stay.

For when the house note was due, my mother couldn’t pay.

I heard her tell them how she missed your paycheck every week.

And she was sad and cried so hard, she could hardly speak.

She went to work the other day, but I can’t tell you where.

She said you’ feel so bad if you knew that she was there.

She doesn’t earn much money, and the work is hard to do.

But, I guess we’ll have to do our best, without the help from you.

Our neighbors say it’s all your fault, for you didn’t buy the plan.

That you were urged to purchase from that life insurance man.

Oh, I know you meant to buy it, because I heard you tell the man,

that you would “think it over”and “someday” take the plan.

Well, I guess I’ve told you all the news that I had better tell.

And I hope that you forgive me, if it doesn’t sound that well.

There just one more thing I want to tell you, just as soon as I can.

I intend to do business with that life insurance man.

What kind of letter will your family write you after you gone?

Take care of them now, “someday” may not come.

Call me. I’m here for you. 555-555-5555

Copywriting “Top of Mind” Principles:

1. Story: It’s weaved in EVERYTHING.

2. Problem: What is it. Agitate it.

3. Solution: Become it for them.

4. Word Pictures: Create them. Read more.

5. Story Pictures: Use them.

6. EMOTION: without it you won’t sell anything.


# 1:

Secrets of Question Based Selling:
How the Most Powerful Tool in Business
Can Double Your Sales Results

By: Thomas A. Freese

# 2:

The Ultimate SALES Letter:
Boost your sales with
powerful sales letters

By: Dan Kennedy

# 3:

NO B.S. Sales Success:
The Ultimate, No Holds Barred
KICK BUTT Take No Prisoners &

By: Dan Kennedy

# 4:

How To Master the Art of SELLING

By: Tom Hopkins

{ 12 comments… read them below or add one }

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Franco February 1, 2012 at 10:09 am

You bet Roland!

Yes Sir, good copy skills will build
ANYTHING in any industry.

Good to consistently work to
study, practice and find your
angle and style and get good
at copy and “Story Selling”…


Roland Leveille January 31, 2012 at 7:49 pm

Great training Franco!
Copy writing is something I’m very serious about learning
to craft. I enjoy telling stories and writing and these tips
and methods are so helpful. I’ll definitely check out the
books you have listed above.

– Roland

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