Here is something to think about…..
A Son’s Letter
I think of you a lot dear Dad, since you’ve gone away.
I think of you and miss you every hour, of every day.
I hate to tell you all the news, for it may make you sad.
For things are so much different, since we lost you Dad.
You know that nice big house we had, my mother, you and me?
Well, we don’t live there anymore, for we had to move you see.
The bank, well, it was awful, they said we couldn’t stay.
For when the house note was due, my mother couldn’t pay.
I heard her tell them how she missed your paycheck every week.
And she was sad and cried so hard, she could hardly speak.
She went to work the other day, but I can’t tell you where.
She said you’ feel so bad if you knew that she was there.
She doesn’t earn much money, and the work is hard to do.
But, I guess we’ll have to do our best, without the help from you.
Our neighbors say it’s all your fault, for you didn’t buy the plan.
That you were urged to purchase from that life insurance man.
Oh, I know you meant to buy it, because I heard you tell the man,
that you would “think it over”and “someday” take the plan.
Well, I guess I’ve told you all the news that I had better tell.
And I hope that you forgive me, if it doesn’t sound that well.
There just one more thing I want to tell you, just as soon as I can.
I intend to do business with that life insurance man.
What kind of letter will your family write you after you gone?
Take care of them now, “someday” may not come.
Call me. I’m here for you. 555-555-5555
Copywriting “Top of Mind” Principles:
1. Story: It’s weaved in EVERYTHING.
2. Problem: What is it. Agitate it.
3. Solution: Become it for them.
4. Word Pictures: Create them. Read more.
5. Story Pictures: Use them.
6. EMOTION: without it you won’t sell anything.
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The CODE. Network Marketing Copywriting. This game is ALL mental. It’s about INFLUENCE. It’s about PERSUASION. It’s about RELATIONSHIPS. Here is a look at what a COMPREHENSIVE marketing “system” really is and WHY (the Psychology) it works…
People do NOT buy “facts.”
People buy EMOTION.
Network Marketing prospects do not join “systems”
they join an ENVIRONMENT.
A website is NOT a “system”
Facebook is not a “system”
One conference call hyped up and “closing” is NOT a “system”
THE FULL ENVIRONMENT is the “system.”
TOO MUCH KNOWLEDGE IN THIS VIDEO TO POST.
Take notes…
Then JOIN US and become a member for more REAL Mastermind Training and Community.
Ok…
We’ll give you another little treat today…
24 Hour Recorded Training Call on:
The Power of PSYCHOTIC FOCUS.
1-800-772-9781 Ext. 6
After you pick yourself up off the ground…
Call this 24 Hour Recorded Call and Fall Off Your Chair Again:
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Visit:
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That’s it. Simple. Freedom.
This Series of Videos Will Take Just ONE EMAIL and Break Down The Copywriting Psychology That We Use in This Niche Of Marketing.
Take Notes, and Apply in Your Own Marketing!
This is only Lesson ONE in a series of ELEVEN ( 11 ) Video Trainings on Advanced Copywriting Psychology for the Home Based Business Industry.
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Simple Freedom Team
Sooner or later, after all the clicking through blogs and search engine links, you are going to run into the main page for the product. And whether it is an e-mail marketing campaign, the Reverse Funnel System, or an e-book; you will find some testimonials.
Copywriters love testimonials. Mr. J. Robinson of San Diego says. “I absolutely loved it! I’m making more money in a week than I used to make as a neurosurgeon in three months!”
Can you describe your business in one sentence (or two at the most)? If you can’t you might have a problem with focus. A lack of focus makes everything harder. It means effort and time is wasted pursuing too many different and unrelated goals.
In the last section we talked alot about forming our thoughts and using punctuation in our copy. In this last section we are going to tie things together, wrap it all up and send you on your way to bigger and better copy!
How do you grab your prospects attention in every paragraph? Use connecting words at the beginning.
Communicating your point is a very important part of writing each paragraph, but, it should also make you a sale. It should “sell” the prospect on the idea of reading the next paragraph.
In Part IV we discussed Powerful words and making our content easily readable. In this next section, we are going to cover the structure of our copy.
If you have taken classes in Creative Writing or Copywriting online or offline, you may have been instructed to use short words, as though an eighth-grader was reading. You may also have been told that your average word length should be no longer than five letters for each word…did they also instruct you to divide the number of letters in the paragraph by the number of words in each paragraph to make sure that the average word is no more than five letters long. This is crazy!
In Part III we talked about using jargon and about speaking colliqually in our writing, in this next part we are going to talk about figures of speech and 75 of the most powerful words and phrases in the english language.
Figures of speech are wonderful!
Many copywriters or any writer for that matter, will tell you to avoid clichés, sayings, analogies, aphorisms, proverbs, adages and the list goes on. But why? In our everyday face-to-face conversations do we not use these figures of speech? If you were speaking face-to-face with your prospect wouldn’t you hear tons of these figures of speech?
In Part II we found new ways to really get to the heart and mind of the reader, here we begin the next section in the series…
Never fear an occasional obvious overstatement. Even in everyday speech we overstate the obvious…and sometimes less obvious.
Now, I’m not suggesting that you exaggerate what your product does, but, often using an obvious overstatement or over-the-top phrase allows you to demonstrate how intensely you feel about a particular point. It also brings the reader in, or attracts them to the information.
One way to really grab their attention is to write something like…
In the first part of this series we talked about being somebody, about addressing your prospect directly, and about being personal when writing your content. Here is the next section in Discover Ways to Create Unique Headlines…
Be personal when you are writing. Close your eyes and imagine yourself talking to a friend. How would you begin the conversation? What would you say? What would your friend say? What would you say back to your friend? Obviously, you wouldn’t want to refer to yourself in the plural, rather you want to speak as though you are engaged in the conversation.
Instead of saying, Here at such and such we believe in helping all….say something like, Here, let me help you…
