The CODE. Network Marketing Copywriting. This game is ALL mental. It’s about INFLUENCE. It’s about PERSUASION. It’s about RELATIONSHIPS. Here is a look at what a COMPREHENSIVE marketing “system” really is and WHY (the Psychology) it works…
People do NOT buy “facts.”
People buy EMOTION.
Network Marketing prospects do not join “systems”
they join an ENVIRONMENT.
A website is NOT a “system”
Facebook is not a “system”
One conference call hyped up and “closing” is NOT a “system”
THE FULL ENVIRONMENT is the “system.”
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This Series of Videos Will Take Just ONE EMAIL and Break Down The Copywriting Psychology That We Use in This Niche Of Marketing.
Take Notes, and Apply in Your Own Marketing!
This is only Lesson ONE in a series of ELEVEN ( 11 ) Video Trainings on Advanced Copywriting Psychology for the Home Based Business Industry.
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Sooner or later, after all the clicking through blogs and search engine links, you are going to run into the main page for the product. And whether it is an e-mail marketing campaign, the Reverse Funnel System, or an e-book; you will find some testimonials.
Copywriters love testimonials. Mr. J. Robinson of San Diego says. “I absolutely loved it! I’m making more money in a week than I used to make as a neurosurgeon in three months!”
Can you describe your business in one sentence (or two at the most)? If you can’t you might have a problem with focus. A lack of focus makes everything harder. It means effort and time is wasted pursuing too many different and unrelated goals.
In the last section we talked alot about forming our thoughts and using punctuation in our copy. In this last section we are going to tie things together, wrap it all up and send you on your way to bigger and better copy!
How do you grab your prospects attention in every paragraph? Use connecting words at the beginning.
Communicating your point is a very important part of writing each paragraph, but, it should also make you a sale. It should “sell” the prospect on the idea of reading the next paragraph.
In Part IV we discussed Powerful words and making our content easily readable. In this next section, we are going to cover the structure of our copy.
If you have taken classes in Creative Writing or Copywriting online or offline, you may have been instructed to use short words, as though an eighth-grader was reading. You may also have been told that your average word length should be no longer than five letters for each word…did they also instruct you to divide the number of letters in the paragraph by the number of words in each paragraph to make sure that the average word is no more than five letters long. This is crazy!
In Part III we talked about using jargon and about speaking colliqually in our writing, in this next part we are going to talk about figures of speech and 75 of the most powerful words and phrases in the english language.
Figures of speech are wonderful!
Many copywriters or any writer for that matter, will tell you to avoid clichés, sayings, analogies, aphorisms, proverbs, adages and the list goes on. But why? In our everyday face-to-face conversations do we not use these figures of speech? If you were speaking face-to-face with your prospect wouldn’t you hear tons of these figures of speech?
In Part II we found new ways to really get to the heart and mind of the reader, here we begin the next section in the series…
Never fear an occasional obvious overstatement. Even in everyday speech we overstate the obvious…and sometimes less obvious.
Now, I’m not suggesting that you exaggerate what your product does, but, often using an obvious overstatement or over-the-top phrase allows you to demonstrate how intensely you feel about a particular point. It also brings the reader in, or attracts them to the information.
One way to really grab their attention is to write something like…
In the first part of this series we talked about being somebody, about addressing your prospect directly, and about being personal when writing your content. Here is the next section in Discover Ways to Create Unique Headlines…
Be personal when you are writing. Close your eyes and imagine yourself talking to a friend. How would you begin the conversation? What would you say? What would your friend say? What would you say back to your friend? Obviously, you wouldn’t want to refer to yourself in the plural, rather you want to speak as though you are engaged in the conversation.
Instead of saying, Here at such and such we believe in helping all….say something like, Here, let me help you…
Are your emails, newsletters, or website copy lacking the Attraction they really deserve? Is this your first go at creating content for your site or ad copy for direct mail pieces?
Most readers tend to be skeptical, even suspicious of information when its provided by a corporation. However, we welcome and seek out advice from qualified persons who have our best interests at heart.
If you have been following me for any amount of time, you know that I like to add new content all the time. Most days its one great post, something useful or thought provoking to help you get your online business moving in the right direction. Some days I like to shake things up and and two posts, or two posts and a video.
Why? Because a CobWeb site , is nothing more than a once dedicated individual whose ambition and excitement has been taken over by negativity and defeat.
What is a CobWeb site? A web site that hasn’t been updated for a long time. A dead web page.
Entreprenuers are acutely aware that a web site presence is necessary for most any business. A web site gives a business validation, a wide presence and another potential avenue for revenue. But when a web site is not backed up with a good business and marketing plan and content publishing plan, that good idea can cause harm if not properly executed.
A study was conducted by Hostway, parent company of ValueWeb, and what they found in their survey was that while many website owners know that it’s important to update their content regularly most do not. Out of their respondents, 37% update content daily, 16% update weekly, 16% update monthly, and 31% update only annually.
What this says is that most of these companies do not fully understand how important it is to provide their visitors with regularly updated information.
What can you do to maximize your websites potential?
- Create a content schedule and stick to it.
- Update old information if it has changed.
- Keep your Archives readily available to your readers.
- Make your content relevant.
- Check all links and make sure they are all working properly.
- Use opt-in forms to build your list.
- Use all forms of content to bring in visitors, i.e. written content, audio, and video.
Join a Team who are dedicated to helping all team members realize their full potential.
Make a promise to your prospect, and then prove that you can deliver what you promise. Make the promise up front. If you take your time you’ll loose the attention of your prospect. Be clear and direct.
Headlines are responsible for about 80% of your response. Headlines are linkbait. Create a headline that will attract attention.
Here are three question types that will evoke a response from readers:
Pose a Provocative Question
Asking a question directly involves your reader in the conversation. However your question cannot be random nor can it be simply clever. It must relate directly and clearly to the major benefit of your product/service. The question must prompt the reader to answer “yes” or at least “I’m not sure but, I would like to know more.”
Bark Command
Many ads fall flat because they fail to tell the reader what to do. This headline type allows you to be direct, relay a benefit, and take a commanding posture all at the same time.
Relay an Honest, Enthusiastic Testimonial
A testimonial headline can do two things for you. First, it presents your reader with a third-party endorsement of your product and service. Second, it capitalizes on a consumer’s desire to know what other people are saying.
Writing great content for your website takes planning. Never begin a writing project until you have studied your product or service and uncovered every possible benefit you can, along with the selling points. Find others in your niche, and learn from their ads and direct mail. Know the service and/or try out the product or service.
The next step is to build your copy skeleton. List the benefits and selling points. Make an outline. The tough part of copywriting is making the outline, since the planning and brainstorming typically takes more time than actually writing the copy itself. The outline is vital to your writing, as it forms the basis for every word you write.
Learn your niche market. Who are you selling your product to? When writing ad copy for your site, you are actually substituting the written word for the spoken word. Write your copy as if you were talking to your reader. This is where you have the advantage over the face-to-face salesperson. When selling a product or service, a sales person generally sells one product or a line of products and services to a group of people.
When selling products and/or services online, you reach a broader audience and can create sales 24/7/365. Make a promise to your prospect, and then prove that you can deliver what you promise.
Internet marketing has been one of the fastest expanding industries in recent years. In these changing times there are so many things that businesses can’t afford to be without, and one that will definitely become a necessity, is having a website. Ad space is very important, niche websites will be able to sell their own ad space. Already ad space is declining in yellow pages, and many other print publications. As much as 70% of people go to the internet to find what they are looking for as opposed to other print publications.
This industry is rapidly changing and expanding into new areas. In order to stay in the game, you need to be a step ahead of the pack otherwise you may finish behind them. The biggest and most important part of attracting customers to your site is through the copy. Content is King. If you know your audience and know your niche, writing copy or content for your site will be the easy part.
Copywriting is a crucial business skill for any online business. It is one of the most important aspects of any site, and is an incredibly powerful strategy that can attract lots of new prospects. One post or article can double or triple the response to your next advertising campaign. On this site you will find information on every aspect of attraction marketing and list building which includes copywriting and many other areas of online business. Your should check this out…
SEO Keyword Optimization for Your Press Release
If you are in a crowded niche, your keyword phrases should be chosen carefully. Choosing fewer keyword phrases and maybe even a single phrase may be better, especially in the long run. Target more specific phrases and niche markets within your overall niche. When writing your press release, it’s better to hit a smaller market where you can make more of an impact than to have your press releases buried amongst the competition.
For each press release you do, make sure that you have done research and have chosen a small number of keyword phrases for each one. Maintain clarity and focus in your press release. Optimizing your press release for too many phrases will make a mess and search engines will know it just the same as any human, and will disregard it because of its useless content.
It’s a good idea to use both singular and plural keywords in your different press releases. If you have chosen a very competitive niche, it makes utilizing these singular and plural keywords even more important. Being concise and optimizing is a very important step, but, do not over analyze this area and spend too much time and resources in this are of SEO. Search engines have grown a great deal and are much more savvy when it comes to bringing up and using singular and plural keywords in their search results. Learn more, and how by and joining our group…
After having read several great reports that have recently come out, I found some great info on direct sales and long copy sales letters. There has been a decline in long copy salesletters and an increase in the popularity and versatility of video-based salesletters. Especially after reading the Friday Traffic Report the other day, and seeing Michael Frotin post, I thought it would be timely to share some thoughts…
Both John Reese and Michael Fortin have touched on this very subject in their latest reports (The Rebirth of Internet Marketing, John Reese and The Death of The Salesletter, Michel Fortin) and have stated what I have thought for some time, and that is that long copy salesletters are great if they are good, compelling, personal, and if they strike the user’s ego.
There are so many spammers and marketers that are out there to grab the customers money and run, and then there are those of us who are there to supply information and to be of help to others. Of course we all want to make money, that is our business, but, technology is changing. In order to have long-term, steady, sustainable success and growth, we have to evolve with technology.
Everything you think, say, read, see, and hear is waiting for you to turn into something useful for your business. All you have to do is apply it to information that your prospect is looking for. Actively take notes during the day and use those notes as inspiration. Sitting down to write without having any creative thought to work from may get you stuck.
Some of your writing may come from creative thoughts from questions that were posed by prospects, stories or information found on someone else’s web site, conferences or meetings you have attended, song lyrics, TV shows, or movies, something you’ve read in a book, things you may have overheard or questions that you remember having when you were looking for the right internet business marketing opportunity.
When you begin to look at creating content in this way you will start to understand how to turn much of what happens all around you into information that will attract more prospects. Writing your thoughts down on a blog on a regular basis will not only help you market to and attract the audience waiting to hear from you, but it will also amaze you at how much you will grow personally and professionally.
As human beings we all search for some structure. We all want some sense of order and predictability in our lives. Your online visitors are no different. Your readers want more than just the facts, they want a good story. That’s not to say that we don’t want the facts, because we do, we want to believe anything and everything that is good. As an online business owner or
copywriter (or both) it’s our job to provide the facts to our readers but to do so in an interesting manner so that the reader takes away something meaningful. Stories have a familiar structure, and a good story allows us to feel as though the conclusions it draws are our own.
When was the last time that you read the facts about something and almost as quickly as you read it, it was forgotten? Or possibly you read a story, but it was so bland that it didn’t leave enough emotional value with you to remember it? Facts and features on their own go in one ear and right out the other, but when they are wrapped in the emotion of a story, they become memorable.
In our elementary education we are taught through stories. Most published works are also told in story format. Stories are our natural way of processing the world around us. As marketers and online business owners, it’s our job to provide copywriting that will attract readers. If we don’t provide attractive copy, we lose readers or we simply do not attract them. When you practice your story telling skills and execute good copy on a regular basis, you obtain near perfection in your marketing. YOU become unstoppable! Read more
Copywriting is one of the most important criteria for visitor satisfaction. Copywriting includes:
We understand how hard it is to write your own website content. We have been doing this for several years and have found ways to produce quality content and also to hire that work out to be done by copywriters.
Your content should be developed to get the best search engine positioning possible and to create a marketing web page your customers will find informative and that will attract them. By using attraction marketing techniques your customers will find you, and one of the most influential ways of attracting traffic to your site is with the content you provide.
