Why Attraction Marketing Fails Most People

by Franco on July 25, 2009

Attraction Marketing was the concept that finally allowed me to make money from home using the internet. The “SECRET” is to KEEP IT SIMPLE and have a “BIG REASON WHY” you are doing this so you can handle the adversity that being an entrepreneur always brings… always.

But MY style of Attraction Marketing is NOT what most “gurus” are teaching. The Attraction Marketing I was taught, and that I use to this day is VERY SIMPLE.

It is NOT a big “ego” attraction marketing that others have started to teach newbies which is IMPOSSIBLE to duplicate.

My attraction marketing was so brutally simple most people overlook it… but then they wonder why I’m a top producer in EVERY program I touch and why they struggle.

They struggle because they make their “system” too complicated, and NON duplicable.

I don’t care how great you “brand” yourself out there or how sophisticated (technically) your own Attraction Marketing Minisite is… if a newbie can’t step in, set up and get going quickly… they will not last with you and you will struggle to make money consistently.

People are NOT looking to “Do Attraction Marketing”…

They can care less about “magnetic sponsoring” or “attraction marketing”… those have become MARKETING TERMS…

Your newbies want to make money.

They want to make money fast.

They want to plug into a system that is simple to operate and as automated as possible. That’s it and that’s all…

So look… MY ATTRACTION MARKETING has always been VERY SIMPLE.

You can see what it’s been for YEARS by following this flow:

1. Lead Capture page that feeds leads into MY OWN LIST on Aweber.

http://www.FrancoGonzalez.tv

2. Personal sales page that shows my prospects: http://www.GlobalCashflowSystems.com/francobio.html

a.) Who I am.
b.) What I do.
c.) How they can learn to do same.
d.) Invites them to my automated marketing system

3. My follow up emails get me 99% of my sales. PLEASE UNDERSTAND THIS. Most people tweak FOREVER on “making their system”, “creating their lead capture pages”, “building their blog”, or some other technical thing that they think will be responsible for their sales…

99% of your sales will come from the communications in your AUTORESPONDER!!!! The money is in the FOLLOW UP!

Get an autoresponder by clicking here.

And people usually ask their sponsors to send them THEIR emails, or some canned emails… etc… it’s ok to start there… but there will NEVER be something better than your prospects hearing from YOU.

Your emails build relationships of trust. While everyone else that your prospects opt in to will relentlessly “pitch” them to death… if your emails just share information that is valuable and invite your prospects to partner with you or join you to learn more and work direct with you and your team…you will get people emailing and calling you with questions…

4. I LOVE AUTOMATED SYSTEMS. I know some people don’t. They think they promise too much, or make big claims, or are too hypey etc… people I hear this from usually are people NOT MAKING MUCH MONEY AT ALL online.

The plain fact is that those same people who wish these sites were “toned down” or “professional” or whatever… DO NOT BUY ANYTHING from boring sites. I KNOW. I’ve tested them all.

BORING sites that do not use some emotion or urgency or motivation in their copywriting simply DO NOT CONVERT! They are a waste of time.

There is a reason why most DIRECT RESPONSE MARKETERS use an upbeat, over the top, emotion provoking, urgency inspiring style to their sales systems…

THEY HAVE WORKED FOR DECADES!!! Period.

AND – I would MUCH rather have my sales message communicated by my web site 24 hours a day, 7 days a week, INSTEAD of me having to get on the phone for over any hour with EVERY SINGLE prospect to explain something that is BETTER and more professionally explained on a web site with videos, audios, testimonials and social proof.

So I have ALWAYS used automated sales systems.

THEY do the explaining for me. And I would NEVER want to reinvent the wheel…

So many people try to reinvent the wheel and they fight with human nature or try to “push their idea” of what marketing SHOULD look like… and they hit the wall of frustration every single time.

I keep my process VERY SIMPLE and it works.

Here it is if you want to look at it…

Lead Capture Page: http://www.FrancoGonzalez.tv
My Story Page: http://www.GlobalCashflowSystems.com/francobio.html

Automated Sales System Option 1:
http://www.SimpleCashflowSystems.com

Automated Sales System Option 2:
http://www.FrancoMaxPro.com

Automated Sales Systems Option 3:
http://www.CashKingSystems.com

This is the easiest way to make money online. Keeping it simple. The basic question becomes:

“Do you want to learn how to make money from home using the internet?”

YES?

Go to my site and I’ll send you information. Join me and I’ll show you how to make money doing what I do.

That’s it. It’s simple.

You review the program.
You join the program.
You promote the program.
Someone else joins the program.
You get paid.
Plug them into training.
Rinse and Repeat.

My email autoresponder communicates with my prospects forever. They will either join me or buy something from me, or they will ignore my messages or they will unsubscribe from my list.

I focus ONLY on getting my ads in front of other people who are looking to learn how to make money from home.

I simply lead them to my lead capture page.

And I follow up with my emails.

Blogs like this help. Only in that I can write my full training, or thoughts without having email filtered out. Great communication tool.

And that’s it.

Keep it simple. It works.

Hope this post helps you simplify your approach.

I can help you with the actual mechanics but you need to understand this simple “big picture” first. Once you understand how simple it is to set up this “marketing system” you’ll be ready to learn how to drive traffic and advertise.

More info here:
http://www.GlobalCashflowSystems.com

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