Power to The People

by Franco on August 21, 2015

John Lennon and Power to The People

“The People Have the Power” ~ John Lennon

Prophetically, Lennon shared these insightful words while being interviewed:

“…and the Left Wing talk about giving the power to the people… you know…anybody knows that the people have the power. All we need to do is awaken the power in the people. People are unaware, it’s like they’re not educated to realise that they have the power.” 

Fast forward over 40 years from that interview and you realise that that is exactly what social media has done – it has created an opportunity to awaken the power in the people and its given us a voice and a chance to share our stories, our vision and our messages and be heard.

Over the last few years we’ve seen truly momentous events unfold politically through the power of social media and the power it has given people to organize and mobilize themselves against oppression, governments and financial slave masters.

We’ve seen Presidential candidates turn to social channels to reach a new audience of voters, and we’ve witnessed some rather spectacular backlashes against Airlines, popular Brands, and Financial Institutions all powered by social media.

We’ve witnessed normal, every day people use social networks, simple blogs and channels on youtube to create (out of thin air) their own businesses and break the chains of economic bondage by using their social networks to create their own income streams.

We’ve seen people start very part time Internet businesses on extremely “shoe string” budgets and create six and seven figure incomes replacing their jobs and allowing them to live a new kind of freedom lifetyle.

I wonder how John Lennon would have seized the power of social media?

John Lennon

My guess is, John being John, he would have used his unique Brand to draw attention to any injustice that he saw in the world, to promote peace and love, and maybe to take the odd dig at the latest whimsical tune offered by his former co-writer. Whatever he did though, I’m pretty sure it would have been engaging, entertaining, and informative, three key ingredients in driving better connections with your audience.

Many times I end up in conversations with people asking about how they can get social media to ‘work’ for them. Many say they’ve tried and failed in the past, in some cases they’re unsure of what value it may bring and, in other cases, they express a fear of ‘not being in control’.

Replaying Lennon’s statement, I tend to remind them that the first thing to realise is “You are not in control – the people are – they always have been, but you’ve been stuck in some commercial, pre-digital illusion that has fooled you into believing that you call the shots. You don’t!”

From that realization, you can gain a completely different perspective about social media and start to think about how you can engage meaningfully with your audience, and to think about the value that you can elicit for yourself and your business from the value that you create for your community.

To paraphrase the great man again, Imagine all the people…in your community engaging in discussions that provide value for all those who participate. Imagine ‘giving’ power to the people by connecting them in such a way that they begin to share and solve each other’s problems instead of sitting around whining and complaining like victims.

Imagine…

Imagine fostering a community of advocates by rewarding them for their participation and loyalty in a world where the opinions of strangers comes only second to the word of families and friends in influencing buying decisions.

And then think of the overall value to you and your business…credibility, trust…somewhere in there is a return on investment that can be measured beyond dollars and cents.

Maybe it’s better to think of it as a return on engagement.

The people are awakening to the possibilities in our new socially networked world.

Not only is it a place to just express, gossip and share pictures and videos. It’s actually a place and a tool the people can use to locate each other and come together to create a different kind of personal economy. They’re starting to realize that they can eliminate the middlemen who’ve been on the receiving end of all purchases, and they can, instead, trade amongst each other and create financial as well as political power.

Imagine…

Sincerely,

Franco

P.S. Be sure to join the over 15,838 readers of my eNewsletter and get a daily dose of tips, insights and strategies designed to make you more money online. To subscribe for free, just click on the “Simple Freedom” pic below. Then check your email inbox for the goodies.

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When their political and economic war policies hit (from the cronies in both parties), you could suddenly be locked out of your bank account… unable to withdraw cash or use your credit card… your empolyment environment will be sent into chaos… your Social Security checks will pile up unopened on your kitchen table… no one will cash them… Go here now for the full story and protect yourself.

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