Optimizing Your Press Release

by Franco on December 18, 2007

Stay ahead of the curve and beat your competition to the . The Internet has changed the face of publicity. Traditional press releases have added a few new tricks to their repertoire. Why write a press release? Not only does it allow for a little love, but it also allows you to reach your customers. This is part of the overall picture when it comes to Attraction Marketing.

In order to get your press release out to the masses, make sure that it gets to Google and Yahoo News. Newsy type searches are showing up in Google and Yahoo searches, and when you release your press release for distribution you want to make sure that and Yahoo are on the Distribution list. Be sure that spiders will be able to locate your release.

Research your competition. Google your competitors. What keywords will be best for your press release? Do a quick search on Google News and Yahoo News to see what your keywords are bringing up and how recent the results are. If the results are a day or less, you know you are in a very competitive niche. To jump start your business use this strategy, and join our group

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