Optimizing Your Press Release part 2

by Franco on December 19, 2007

SEO Keyword Optimization for Your Press Release

If you are in a crowded niche, your keyword phrases should be chosen carefully. Choosing fewer keyword phrases and maybe even a single phrase may be better, especially in the long run. Target more specific phrases and niche markets within your overall niche. When writing your press release, it’s better to hit a smaller market where you can make more of an impact than to have your press releases buried amongst the competition.

For each you do, make sure that you have done research and have chosen a small number of keyword phrases for each one. Maintain clarity and focus in your press release. Optimizing your press release for too many phrases will make a mess and search engines will know it just the same as any human, and will disregard it because of its useless content.

It’s a good idea to use both singular and plural keywords in your different press releases. If you have chosen a very competitive niche, it makes utilizing these singular and plural keywords even more important. Being concise and optimizing is a very important step, but, do not over analyze this area and spend too much time and resources in this are of SEO. Search engines have grown a great deal and are much more savvy when it comes to bringing up and using singular and plural keywords in their search results. Learn more, and how by and joining our group…

In the title of your press release you should have your keywords. The title of your press release is equivalent of your websites page headline. Search engines determine relevancy in part by the title of the press release. Depending on how tight of a niche you are in, you may want to make sure your keywords should be used within the first five words of your title. Remember, in order for people to actually want to read it, and visit your site once they have read it, make sure you don’t overdue it with your keywords in your title.

Rotate your keywords so that they are not being overused. One good way to determine whether or not your press release has a good or bad keyword density is to highlight all instances of keywords. If your press release glows in the dark….rewrite. Too much of a good thing, isn’t always good. Keep your press release readable. On the other hand, don’t send your press release out for distribution if you only have one or two instances where you have inserted your . Create a happy medium.

Be creative in your keyword usage. Your keywords don’t necessarily have to be right next to each other in your title or in the body of the press release. Splitting keywords can increase the seo value for your press release without sacrificing the readablilty. Never force keywords. Don’t allow keywords to over take your content. Use your keywords within your content naturally. can be a complex process, but well worth the time and effort it takes. To jump start your business use this strategy, and join our group…

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