Misunderstood – Apple Holiday Ad Applies to Online Business Entrepreneurs

by Franco on December 21, 2013

Like Apple’s “Misunderstood” Ad, Home Business Owners Are Often Misunderstood

Usually, as a home based entrepreneur you’ll be misunderstood…

People will assume you’re money hungry and just greedy…

They’ll say you care more about your dumb “internet thing” than your family…

Even people in the same arena promoting different things will use you or your program/company as the “villain” and libel and slander you to promote their own.

People will act insecure and walk around with an assumption that “the grass is greener” everywhere else all the time…

People will blame their lack of results on the program, or the leadership (any program and any leadership) and it will be much easier to bail out and join the other deal across the street and market INTO their last program to pull people out and misdirect them…

And it’ll work for a little while…

That always works for a little while, because it cuts to the core of people’s insecurities, like this:

“Hey, how’s Program A going for you?”

“Oh, really? You haven’t made money in 6 months?”

“Well, it’s not working for you, you should see this one and get in first, it’s working great!”

“All their leaders will be getting in here soon, you might as well be the first this time…”

“Oh it’s saturated… you should jump in this one…”

“You should have multiple streams anyway…”

“Why don’t you make your own product?”

“You should create your own coaching program.”

And in all that, they never fix the issue at the core of their problems all the time.

They do not gain more competence in their own marketing and selling skills.

So all those little bandaids will work, for a little while…

But eventually, they dry up the cross recruiting well and the same people in the new program start to have problems getting results (because it’s the same people, in the same mindsets, with the same lack of skills and practice) so eventually they can’t just keep poaching in other programs and the people who fail to learn to market and sell start to complain about the new program too.

It’s a vicious cycle I’ve seen playout for over 13 years online.

The very same people who claim to need all the help are the same people who always start to destroy teams, slow momentum, quit and program-hop all over the place, instead of working on their confidence, committing to themselves, their customers and their teammates and elevating their marketing skills by coming out of their shells and stepping into a more confident personality.

And all the while, the stable, competent, professional, long term marketers with skill, keep generating consistent results and get misunderstood.

They now get labeled as the “mean” big money earners who don’t care about the little people. And the companies get labeled as cold and stupid and only looking after the top producers… and it goes on…

The vicious cycle of self-centered incompetence and desperation.

Many don’t know it’s happening but it still is…

And the cure to all this is so simple.

It’s not complicated to generate consistent results in this business.

You don’t need 27 programs and you don’t need guarantees and a $2 price point to sell it.

What people in this situation need is to stop being so self-centered & selfish.

Here’s what I mean…

If you truly look into the actions of most “struggling” marketers that bounce from program to program or join a program and almost immediately begin to complain about it or its leaders and owners etc, you’ll find a person who is always just focused on “me, me, me” and they’re always focused on what “it” does for them. Not all, but most, I’m just being honest and if this aggravates some, then maybe they’re relating with this and if the shoe fits…

They don’t focus on how they could serve their market.
They’re not focused on how they could serve their team.
They’re not focused on how they could serve the brand and message of their program.
They’re not focused on how they could champion their own customers and affiliates.

They only seem focused on complaining about any little thing they don’t like about the program or its leaders etc.

They’re only focused on themselves.

They’re too focused on making sure they stay “above” everything and everyone else and they “know it all” already so don’t need all that “mumbo-jumbo” stuff. And it’s funny how they hurt themselves because of that attitude.

The cure:

Focus on others.

Focus on serving people in your market.

Focus on creating content (little bits and pieces) that serves your market.

Focus on keeping the message in line with the overall big picture message coming from your brand or program.

Lose yourself and your needs in the service of other people like you and you will see more and more people actually attracted to your content. You’ll see more and more people actually interested in what you have to say. They should instead, get down in the trenches with them and stop thinking they’re so high and mighty and above it all…

Relate.

Share your story.

Share your vision.

And let people know that no matter what and whatever they end up deciding to do, you will be here for them.

Be the rock.

Be firm.

When people see you’re THAT leader, they will flock to you.

Then you simply let them know, what you have is a simple way to change and improve their life and they need to share it with other people in the way you’re sharing it with them.

This has NEVER been a complicated business.

It’s simple.

It gets diluted and complicated by people who bring their own complications into it.

Keep it simple.

Don’t worry about others that misunderstand you or your intentions.

Get fired up and go serve people.

Invite them to step into a better future…

…a future they can begin to build themselves, day by day.

People follow vision.
People love stories.
People love to see themselves in your mission.

Share that with them and keep building.

Why are you building a home business?
What’s the point?
What are you building?
What’s the vision?
Where have you come from on the journey?
Why did you choose to build it?
What were you frustrated by?
What is it that you’re trying to create long term?
And why?

Share that in your content and share it wide…

Apple, in their “Misunderstood” commercial tells you exactly what they’re building and they share with you exactly why they’re building it even though they know they are often misunderstood. Watch the video again.

It’s the same thing they face.

And they communicate not with a mile long list of the features of their product, but rather with an engaging story of a teenager who was misunderstood because they saw an aloof kid with his head stuck down on his phone the whole time…

A kid disconnected from the family and what was really going on during their holiday celebration, but who in the end actually produced the most intimate and strong emotions for their whole family. He caught the whole spirit of the occasion and documented it for them.

He showed them what he saw in his mind way before they saw it.

He focused and kept building…

He didn’t have to stop everything he was doing to explain the reasons behind every little action. He just kept building it without a concern for their assumptions.

And in the end they saw his true intention.

Do that.

It’s the same anywhere.

People are so confused and disoriented and overwhelmed with life that they themselves have no clue where they’re going.

See it first and show them.

It’s ok to be misunderstood.

Keep serving people.

{ 31 comments… read them below or add one }

Bernadine July 6, 2022 at 6:44 am

Pretty! This has been an incredibly wonderful post.
Thanks for supplying this info.

Gabriel June 5, 2022 at 10:03 am

Awesome! Its truly awesome post, I have got much clear idea regarding from this article.

Desiree June 3, 2022 at 3:25 pm

We stumbled over here different page and thought I
should check things out. I like what I see so i am just following you.

Look forward to looking at your web page again.

Cathleen June 3, 2022 at 11:24 am

Hey! Would you mind if I share your blog with my facebook group?
There’s a lot of people that I think would really appreciate your content.

Please let me know. Thank you

Christi June 3, 2022 at 9:13 am

Hello there! Quick question that’s entirely off
topic. Do you know how to make your site mobile friendly?
My website looks weird when browsing from my apple iphone.
I’m trying to find a theme or plugin that might be able to fix this issue.
If you have any suggestions, please share. With thanks!

Bernard June 1, 2022 at 9:51 pm

Nice blog right here! Additionally your website rather
a lot up very fast! What host are you the use of? Can I get your associate link for your host?
I desire my web site loaded up as quickly as yours lol

Emilie June 1, 2022 at 6:49 pm

I have read so many articles on the topic of the blogger lovers except this article is actually a
fastidious paragraph, keep it up.

Juli June 1, 2022 at 11:16 am

Your means of telling all in this paragraph is genuinely nice, all be able to effortlessly understand it, Thanks a lot.

check June 1, 2022 at 4:23 am

Good day! This is my first visit to your blog! We are a group of volunteers and starting a new initiative in a community in the same niche. Your blog provided us useful information to work on. You have done a marvellous job!|

article source May 31, 2022 at 3:55 pm

I visited several web sites however the audio quality for audio songs current at this web site is really marvelous.|

hi May 16, 2022 at 4:37 pm

My brother suggested I would possibly like this website. He was once totally right. This post truly made my day. You cann’t imagine simply how so much time I had spent for this info! Thanks!|

Terrance May 15, 2022 at 9:39 pm

Right on my man!

hot shot bald cop May 7, 2022 at 11:08 pm

Wonderful views on that!

hot shot bald cop May 6, 2022 at 12:53 pm

I was just telling my friend about that.

Gilda May 4, 2022 at 6:23 pm

I am sure this article has touched all the internet people, its really really good article on building up new web site.

Roseanna May 4, 2022 at 8:31 am

Great weblog here! Additionally your web site loads up fast!
What host are you the usage of? Can I get your associate link to your host?
I desire my website loaded up as quickly as yours lol

Jacinto May 4, 2022 at 8:15 am

Greetings I am so excited I found your weblog, I really found you
by error, while I was looking on Google for something else, Nonetheless I am
here now and would just like to say many thanks for a incredible post and a all round interesting blog (I also love the theme/design), I don’t have time to look over it all
at the minute but I have book-marked it and also added in your RSS feeds, so when I
have time I will be back to read a great deal more, Please
do keep up the superb job.

Kathy May 4, 2022 at 2:46 am

Thank you for the good writeup. It in fact was
a amusement account it. Look advanced to more added agreeable from
you! By the way, how could we communicate?

Harris May 4, 2022 at 12:17 am

Now I am ready to do my breakfast, later than having
my breakfast coming again to read further news.

Troy May 3, 2022 at 10:27 pm

Very nice post. I just stumbled upon your weblog and wanted
to say that I’ve truly enjoyed browsing your blog posts.
After all I will be subscribing to your
feed and I hope you write again soon!

Uta May 3, 2022 at 10:45 am

Great post. I was checking constantly this blog and I’m
impressed! Extremely useful info specifically the last part
🙂 I care for such information much. I was looking for this certain info for a long time.
Thank you and best of luck.

Brittny May 3, 2022 at 9:13 am

For most up-to-date news you have to go to see world wide web and on the web I
found this web page as a best site for hottest updates.

Timmy May 3, 2022 at 7:18 am

Having read this I thought it was very enlightening. I appreciate you taking the time and effort to put this information together.
I once again find myself spending a significant amount of time both
reading and leaving comments. But so what, it was still
worth it!

Clifford May 3, 2022 at 5:35 am

Do you have a spam issue on this site; I also am a blogger,
and I was wanting to know your situation; we have created some nice procedures and we are looking to trade techniques with other folks,
why not shoot me an email if interested.

Carina May 3, 2022 at 1:33 am

Amazing! This blog looks exactly like my old one! It’s on a completely
different subject but it has pretty much the same layout and
design. Great choice of colors!

Jenni May 2, 2022 at 11:38 am

Thanks a lot for sharing this with all people you really recognise what you’re speaking about!
Bookmarked. Please also discuss with my web site =). We can have a hyperlink exchange arrangement among us

Ashlee May 2, 2022 at 6:04 am

Good day! This is my first visit to your blog!
We are a team of volunteers and starting a new project in a community in the same niche.
Your blog provided us useful information to work on. You
have done a extraordinary job!

hotshot bald cop April 25, 2022 at 5:53 pm

I didn’t know that.

pew pew madafakas shirt dog May 11, 2021 at 5:19 pm

Very soon this site will be famous among all blog viewers, due to it’s good content|

Farah Fabre May 6, 2021 at 5:47 am

Hey There. I discovered your blog the usage of msn. This is a really smartly written article. I will be sure to bookmark it and come back to learn extra of your useful information. Thank you for the post. I will certainly comeback.|

superbeets review January 17, 2021 at 4:57 am

Greetings! I’ve been following your web site for a long time now and finally got the bravery to go ahead and give you a shout out from Lubbock Tx! Just wanted to tell you keep up the great job!|

Leave a Comment

{ 5 trackbacks }

Previous post:

Next post: