Franco Gonzalez on Attraction Marketing Basics

by Franco on December 9, 2009

Attraction Marketing & List Building Basics Part 1 by Franco Gonzalez

Attraction Marketing is a simple process anyone can learn to apply to build their small or home based business.

Attraction Marketing Tools:

1. You. The value you bring to your market is key. As you learn skills, teach them. Share your experiences and guide others to valuable information that can help them achieve their business goals.

2. Lead Capture Page – Simple page that offers a targeted, compelling offer to your target prospects in exchange for their contact information. This builds your list and list building is KEY.

3. Email Autoresponder – Delivers a steady stream of follow up email messages to your prospects to build relationships, offer valuable information and direct hot leads further through your sales funnel and marketing system.

4. Bio Page or My Story Page – A tool you direct people to so they can learn more about you. Facebook and/or a personal blog works great here.

5. Funded Proposal – It will cost time and money to generate leads. You need to monetize this traffic to offset your costs of time and money in building your list. A low cost information product is usually the best option. They help you teach and prepare your prospects for working effectively with you while paying you to stay in business.

6. Primary Opportunity – You now direct your prospects to your sales system and let it present your primary offer to your prospects on autopilot.

7. Affiliate Marketing – Now that you have targeted leads in your follow up system you can offer complimentary tools, resources and information products that your prospects may find valuable. This is how “list building” generates repeat sales for you.

Attraction Marketing is the intelligent use of leverage and Direct Response Marketing tactics in our niche.

It’s not complicated but takes time to setup and practice correctly.

For more information and detailed training in the different aspects of Attraction Marketing, Direct Response Marketing or making money from home, learn more about working directly with us here:

Click here for more information on Attraction Marketing.

Franco Gonzalez

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