Authenticity Allows You To Cut the Fake Crap and Keep it Simple

by Franco on September 21, 2015

Authenticity Helps You Keep Things Simple

Here’s exactly why I fired all the gooroos

So I was sick and tired of ALL the fake “gooroo” tactic based marketing that was being shoved down our throats as things you HAVE TO DO if you want to build an online business.

I knew at my core it was all just fake stuff that was made up to sound good… enough to take more and more and more money from the newbie crowd and keep them running around chasing their tails.

I was sick of it and stopped and created this “Simple Freedom” philosphy. LESS “BS marketing,” more AUTHENTICITY and let’s go make some money together… with LESS STUFF… LESS BS… LESS TACTICS etc etc.

And… it worked. BIG TIME.

The Hardest Part About Keeping it Simple is…….

People want it. But the brainwashing is SO STRONG OUT THERE that most of the time my main focus with new people who:


And once inside, most of my time is spent dealing with them fighting me on how to make this more complicated “because *they* do this over there and you don’t have a trip wire, and my affiliate link isn’t automatically coded to this other offer and, what’s our conversion rate and our open rate and click through rate and our avatar and our funded proposal and our OTO and our hooptie dee dumm…” etc… the bs gooroo crap is endless.

People begin to argue about all that “complicated” stuff.

Even though most part time people NEVER EVEN build just a little capture page… but they fight for months to learn about the intricacies of installing pixels and building “custom audiences”!! BRO…. custom audience? You have 2 likes on a half ass never completed fan page. Really?

So 99% of my “training” is on reminding people that they liked this and bought PRECISELY because it was simple and it went AGAINST all the negative LIES that have been sold to you which have drowned people in “tactics” they won’t even do and never work.

EXAMPLE: Super Guru says he knows without a shadow of a doubt that the funnel they are creating (that is taking 2 years to release) is the answer and it’s going to REVOLUTIONIZE the industry and he knows WITHOUT A DOUBT and yada yada and wait and see… come to my next call… never miss a hangout… it’s coming!!!…. keep checking your inbox for my emails… HERE IT COMES…. and then they finally dramatically launch it…… flop. Crickets.

It doesn’t convert crap.


How can people who “know without a shadow of doubt”… blah blah blah… thump and flop launch after launch?

Here’s how.

They LIED!

It was all a bunch of “wizard of oz” crap they sold you.

See, that… is what I just couldn’t sell anymore. It was laughable.

So I stopped. And we simplified everything to a core of authenticity.

And so…..

It’s awesome when I find other people who KNOW THIS FEELING and can speak to it. Kyle Cease is one of those guys.

Watch this video and you’ll understand FAR MORE about our “Simple Freedom” philosophy and why it works so well, as soon as you drop all the pretense and just be your authentic self and share with people the same simple message that was shared with you.

Wouldn’t it be cool if you were able to just ask authentic questions and have authentic conversations with people and make LOTS OF MONEY doing just that without any complicated stuff?

That’s the vision.

That’s what we do.

Check this out.


Franco Gonzalez

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