Franco here with an important lesson
on the basics of Attraction Marketing.

You know it sounds funny but it’s really straight forward and simple.

Attraction Marketing Quick Basics:

The Objective: Simply to Drive Traffic and Convert Sales.

1. Attract Like Minded, Targeted Prospects

2. Build Relationships Using Technology, Educate, Share Valuable Information.

3. Convert Sales Using Technology and Relationship Building

HOW DO YOU DO IT?

1. Personal Growth and The Entrepreneur’s Mindset

2. Marketing With Leverage

a.) Capturing leads with Lead Capture Pages and Autoresponders for follow up.

b.) Value Based, Educational Follow up Info

c.) Personal relationship building with Facebook, Email, Twitter, Blogs and Videos (not all required but focus on one or two methods)

d.) Leveraging Business Web Sites that help convert sales.

e.) Funded Proposals and Affiliate Marketing for up front cash flow.

3. Training Your Team for Duplication.

The successful internet entrepreneurs have found ways to make this predictable, consistent and stable.

No matter what they’re promoting (within reason), they succeed to make their projects profitable.

We’ve covered the first step, which is the most important:

Personal Growth and Mindset

With a terrible attitude you’ll NEVER succeed in anything. That’s just common sense and life management.

It’s amazing that people who spend all their lives complaining, whining, bashing others and blaming everyone else for their issues and failures actually believe they can come onto the internet… shop for some mystical guru sponsor, and DEMAND that they make them successful…

It’s almost immediate that they set up this adversarial relationship where they are seeking you out… but fighting you at the same time, right out of the gate…

They keep going on with their whining, complaining and blaming and not taking responsibility for their own attitude, mindset and results… just like they do at their job and with their family, but they somehow think that because this is the internet, you can hide that- and it won’t matter.

WRONG.

So it all starts with COMPLETELY changing your attitude and learning how to become an entrepreneur.

Successful entrepreneurs are just NOT like that. They can’t be. It’s impossible for success. You’ll self sabotage yourself all the time.

Here’s the kicker…

You can’t hang out with people like that either. Many complainers wonder why their sponsor “ignores” them all the time…

HINT:

If you’re always bearing negative news and a bad attitude full of whining and complaining… NO SUCCESSFUL person will want to help you or teach you what they know.

Period.

Ok – attitude and personal mindset in check… let’s move on…

The basics of attraction marketing.

Step ONE: Being Attractive

It’s the art of making yourself attractive to others. And I’ve learned that the fastest thing that makes me attractive to other aspiring entrepreneurs is to TEACH and SHARE this type of information with them.

So the more you add value to your self by constantly educating yourself and learning fundamental skill sets that you can then share with others… the faster you build your list and your business.

That’s why it’s important to always invest in yourself. Invest in good books, and marketing courses. Learn list building, advertising skill sets, copywriting, how to blog etc…

You’ll then have empowering information to share with others.

Step TWO: Sharing Information to Attract Others

Ok – now that we know WHY we want to always buy good courses and have powerful, relevant information close at hand…

How do we share that?

It’s Endless.

There are SO MANY ways now that you can share that information and attract like minded people.

I do it this way:

1. My Facebook page. Facebook has an application or tool called “notes” and those are valuable! You can post a ‘mini blog’ lesson on a note and then link to a blog post on your personal blog with a training video and get free, targeted traffic to your content that way.

2. Twitter – Do this:

Think of some good lesson (like this very one). Create a blog post or article about it and even a camtasia video (more on that in another lesson)… Post that information in depth on your personal blog and on youtube.

Now, go tweet that you’ve got a free training tip on your blog. Link on your tweet to your Facebook Note!

This way people who want to get the information MUST request to be your facebook friend (building that list)…

They get to your facebook note and read a summary of your training and to read the full lesson and watch the video they click on the link and get to your blog.

At the end of your lesson, your blog post invites them to your newsletter for more free training.

Presto – A list building formula.

That’s how I put all these little pieces together to make one smooth education/marketing system out of all this and it works great.

3. Blog - You can always post training and relevant content you learn on your own blog. Use the proper keywords in your title, description and tags and you literally force the search engines to expose your content to targeted traffic searching for that type of information.

4. Ezine Articles – publish articles with your content just like with a blog… it will give you more search engine exposure and also attract people from that specific community to your content.

5. Videos – I love taking my blog posts or these email lessons and making training videos out of them… VERY effective to include in your blog and on video sharing sites like youtube.

Etc… there are many different ways to publish and share your content and we’ve only listed some of the most effective I’ve used.

So now, we have a great attitude, and some relevant content being shared…

We’ve also started to build our list with networking on Facebook and Twitter and other social media sites…

Step THREE: Capturing Leads

Your lead capture page. Whether we’re advertising, or posting content or networking on social sites, the next step we want to accomplish is to build our business follow up list.

For this you need YOUR OWN Lead Capture Page and Autoresponder.

Grab a capture page system here:
http://www.YourLeadMagnet.com

Grab Your Autoresponder Here:
http://GetResponse.YourLeadMagnet.com
(works together with the above lead capture pages)

I build my own Lead Capture Pages these days.
I had a design person create ONE template for me…

A lead capture page.
And a personal sales page.

I then use a free piece of software to edit and add an unlimited number of capture pages.

When you work with me in my primary programs directly, that’s one of the things I can help you with.

You get private access to the people I use to help design my marketing tools.

My primary program is here:
http://www.CashKingSystems.com

And you can also join me here if you’re budget is a bit tighter to start:
http://www.SimpleCashflowSystems.com

(very simple to promote!)

A lead capture page is a simple one page site where you offer people a newsletter, special review, video report or some piece of information and to get it, they must first exchange their contact info (name, email, phone)
with you.

They give you their follow up info, and you give them the information and follow up with more information via an email autoresponder (like this one) so you can introduce yourself, and begin to build a relationship.

This is BASIC marketing on the internet. You MUST have a lead capture page and your own autoresponder for follow up.

The vast majority of your sales will happen because of your email autoresponder.

We’ll get into details about lead capture pages and autoresponders in later lessons… for now, if you don’t have one, I’d highly recommend you visit http://Aweber.FrancoRecommends.com and learn more about the power of autoresponders. It’s a simple tool that is invaluable to online marketing.

You only need one autoresponder system. I use two by choice. Some of the systems I use work with Aweber, and another system I use works with GetResponse.

Email me about your specific situation and I can guide to the appropriate one for you.

Our next lesson will teach you all about Lead Capture pages so hold on to that thought for now…

STEP FOUR: A ‘MyStory’ page

Attraction Marketing is really all about getting people to learn about YOU, before discussing business.

You can build your own web site to tell your story or you can do something easier and faster:

Blog
Facebook
YouTube

With a personal blog you can choose your name as a domain name to brand you, and you can add videos, pics and content at all times. Powerful tool.

YouTube allows you a profile space where you can tell your story and you can upload videos to do that as well for a powerful personal relationship building resource.

The easiest of all these days is to have your own Facebook page. You can link to your blog posts, upload pics and videos and keep the conversation going with your status updates to let people know who you are and what you’re all about on facebook.

All these methods are free. You can pick up a free blog today
at http://www.Blogger.com.

You’ll want a personally hosted wordpress blog later as you’ll want more control over your content… but a blogger site works well for your personal blog in the beginning.

YouTube and Facebook are free.

STEP FIVE: Your Business Site

Last but not least. To conduct business online in our niche you need your primary program.

Mine looks like this:

http://www.CashKingSystems.com

I like to promote business systems that are highly automated. No reinventing the wheel. Conversions and adjustments are being measured all the time and tweaks to the site are done by professionals.

Training is included so you can simply build and refer…

Products are created and promoted for you within the system… and you have follow up and closing help by professionals in a call center.

This is why I choose to align myself with automated business systems like most top producers in the industry do.

We can then focus on marketing and building relationships.

Leave the selling to the system. It works.

Another simple system I use as an ‘option 2′ is this one:

http://www.SimpleCashflowSystems.com

It’s lower price point is accessible to the masses. No monthly fees and it pays really well at $200 per sale. Perfect one/two punch combo…

STEP SIX: Affiliate Marketing

Most people that enter your personal sales funnel will not join you in your primary or secondary business.

They may already have them. They may just not be interested, but the ARE looking for valuable information in your niche.

Affiliate marketing is YOU promoting other people’s products and services to your list for a fee.

I focus on marketing training. Information marketing is the highest margin and fastest sales model I’ve ever seen. It’s easy to do when you implement this style of marketing.

Again, I simply focus on building my list with good people and delivering good information.

I use this in my emails to help them learn and to monetize their list as well:

http://BlogMastery.YourLeadMagnet.com

I also have some other products and information that I refer but these two convert great and are items every serious online entrepreneur needs to have anyway…

And there is my friend…

A big picture look at what Attraction Marketing looks like.

In our future email lessons we’ll break down each tactic or part and take it deeper so you get a full understanding of how all this really works and why it fits so nice together.

This is NOT hard… it may seem so right now, but as you flow through my own system, you’ll see how very duplicatable this all is…

So with that… my intention is that you take full advantage of this information and go make some big things happen!

I can help you decide which program is best for your specific situation. Just review the sites and call or email me!

That simple…